Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Unlimited Free Tune-Ups

John fixes a bike

When you bought your rad new bike from one of our two Epicenter locations, chances are you had a lot of considerations bouncing around your noggin: Where should I go on my first ride? What accessories do I need to ride in style? What should I name my bike? Did I remember to feed my gerbil this morning?

With all of this excitement, you may not have retained all of the info about your new bike. The most important thing is that your bike comes with Unlimited Free Tune-Ups. Here's how it all works:


  • If you got your bike from Epicenter, your bike is eligible for unlimited free tune-ups.

  • Epicenter Tune-Ups include derailleur adjustments, brake adjustments, wheel truing (adjusting wheel alignment and spoke tension), drive train and cable lubrication, and a nice wipe down to keep things looking clean. We also make any necessary adjustments to your bike’s hubs, headset, and bottom bracket, and we make sure all bolts on your steed are properly tightened down.

  • There is no maximum number of free Tune-Ups allowed. We recommend that the average rider bring their bike in at least twice a year, and for those who log more than a few hours of ride time per week, four times a year is a good target to aim for. If you think about this in dollars… this is going to save you at least $140 every year!

  • No appointment is necessary for Epicenter Tune-Ups; however, if you want to ensure the fastest possible turn-around, give us a call a day or two in advance and we will set aside a window of time in our service schedule just for your bike.

  • Out on a ride and don’t have time for a full tune-up, but need a quick on-the-spot adjustment? No problem! If you got your bike from Epicenter, minor drop-in adjustments are always free.*

*Drop-in service is on a first come, first served basis.