Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

We love bikes and are your one stop for all things bicycle-related! We offer electric and traditional bikes for purchase; rental/demo bikes; cycling apparel, parts & accessories, an exceptional service department, and a mountain bike shuttle service from our Aptos store. Owned by local Shawn Wilson, and operated by friends & family.


Photo of Casey Brown by Ian Collins.

Photo of Casey Brown by Ian Collins.

Catch a comfortable, scenic lift from our Aptos store to the top of the Forest of Nisene Marks State Park, from which point you can take on the renowned singletrack loops at Soquel Demonstration State Forest before enjoying a beautiful descent through the redwoods back to the shop.

Learn more about our shuttle service at epicentershuttle.com or book your shuttle now by clicking the button below. Our current schedule is 11am shuttles Monday through Friday and 9am & 11am shuttles on the weekends. The cost is $25 per person.* Shuttle service is from our Aptos location only.

* The $25 rate applies only if a total of three or more bookings have been made on a particular shuttle. If only two bookings have been made, the cost increases to $30; and if only one booking is made, the cost is $60. Shuttlers have the option to cancel their reservations if the minimum of three bookings has not been met, and they do not want to pay the extra cost. We will contact you with plenty of notice to discuss options in the event a shuttle does not look like it will meet minimum booking requirements.



No bike? No problem! We offer a wide range of rental bikes so you can experience all that the Santa Cruz area has to offer. Rent mountain bikes from our Aptos location, and rent mountain, road, cruiser and electric bikes from our Santa Cruz location.

Get the full scoop on rental bikes we offer on our rental/demo bike page at epicentercycling.com/rental-and-demo-bikes. Reserve on-line now by clicking the appropriate button below.