Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

We love bikes and are your one stop for all things bicycle-related! We offer electric and traditional bikes for purchase; rental/demo bikes; cycling apparel, parts & accessories, an exceptional service department, and a mountain bike shuttle service from our Aptos store. Owned by local Shawn Wilson, and operated by friends & family.

Welcome to our resources section

We at Epicenter Cycling are committed to helping you get the most out of your cycling experience. We want you to be as stoked on bikes as we are! To that end, we are continually producing and updating guides and at-a-glance tip sheets on a variety of cycling subjects for your reference.

Keep an eye on this section for additional resources, or subscribe to our e-mail list to be notified when we publish something new. If you need additional information, don’t hesitate to call, stop by, or send us an e-mail.

Be sure to check out our What’s Up section for community news, and details about our current sales, projects, and events.