Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

10 Ways to Save Money with Preventative Bicycle Maintenance

Clean and lube your bike chain frequently. A dry chain or dirty drivetrain will wear faster.

“An ounce of prevention is worth a pound of cure.” Ben Franklin — scientist, inventor, politician, philanthropist and business man — was a smart man worth listening to. Some simple preventative measures can keep your bike dialed and save you money in the long run.

Here are our top ten suggestions:

  1. Clean and lube your bike chain frequently. A dry chain or dirty drivetrain will wear faster.

  2. Replace your chain before it’s too late. The chainrings and cassette wear out if the chain is ridden too long. You can use a chain checker tool to know when to replace your chain.

  3. Inspect your wheels for any loose spokes. Wheels become very weak if some of the spokes lose tension. The wheel will last longer if the wheel has even tension.

  4. Re-grease the bearings in the pivot points of your frame. The frame and linkage can fail when the pivot bearings are frozen stuck or worn out.

  5. Wipe down the outside of the suspension stanchions and seals every ride. It will help reduce dirt from pushing past the seal and contaminating oil.

  6. Replace the oil in the front and rear suspension every 100-150 hours of riding. Contaminated oil will allow the bushings to wear into the fork stanchions and add friction. The body of the rear shock will wear out and the shock will not work properly.

  7. Check your tire pressure daily. The easiest way to get a flat is to ride with too low of pressure. The tire will also wear out faster if ridden with low psi.

  8. Tighten every bolt on your bike. Bolts can rattle loose overtime and cause expensive damage.

  9. Inspect your brake pads often and replace before the metal backing damages the disc rotor or rim surface.

  10. Bleed your hydraulic brakes once a year. Remove contaminates and the brakes will last longer.

Feel free to come by anytime to chat with our crew about these recommendations and more — we’re here to help YOU fully enjoy the cycling lifestyle!

Additional bike care resources: