Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Tuesday Night Group Ride

Every Tuesday at 7:15pm  - Emma McCrary Trail Join us for our weekly group ride Tuesday Night at 7:15pm. 1730 Mission Street, Santa Cruz 831.423.9000 ...This is an intermediate level, no-drop ride.

Old News... 

Back to School Event:
Begins August 23rd

Free helmet and U-lock with the purchase of a Trek bike.While supplies last. Offer valid on bike purchases over $500. Must show valid student ID.





- Free Bike Valet at the Santa Cruz County Beer festival!

Saturday, August 10th

If you are planning to attend the SC Beer Festival, be sure to take advantage of our free bike valet. 8035 Soquel Drive, Aptos.



Pump Track BBQ

Saturday, August 17th

4pm - Sunset

Join us for a FREE BBQ and good times at the Aptos pump track. 8035 Soquel Drive, Aptos

- Free Bike Repair Clinic

Tuesday, August 20th


Stop by our Westside shop to learn some basic bike repair and maintenance skills!

1730 Mission Street, Santa Cruz



 girls gone wilder

girls gone wilder

For a limited time, save $1,000 on your custom Project One Bicycle with Ultegra Di2.

- FREE Bike Clinic at Aptos Tuesday, July 16th 6pm Want to learn how to fix your bike?  Stop by our Aptos shop on Tuesday at 6pm to get your mechanical questions answered!!!   8035 Soquel Drive.

- Trek Summer Sale July 12th - 22nd We are discounting some AMAZING Trek bikes this summer!!!  Be sure to come in for a test ride!

- Mission Street Bike Clinic:

Tuesday June, 18th

Come join us at 1730 Mission Street for a FREE bike maintenance clinic!!! The clinic will begin at 6pm.  Be sure to bring your bike if you have any specific questions for the Crew.

Project One for Mountain: 

Trek is now offering Project One for mountain bikes!!! Stop by the shop to learn more, or visit the Project One website to build your custom mountain bike today.

- Brand New Full Suspension 29ers:

Trek just released a new line of 29er bikes including the Fuel EX 29er and the Remedy 29er!!!  If you are as excited as we are, come and take a ride at either shop.

- Fathers Day Demo: June 1st-16th Rent a Demo bike with Dad this Fathers Day and get a coupon worth $300 off any Full Suspension mountain bike!

Now available for demo: Fuel EX 9 and Fuel EX 9 29er

- Win a Sea Wind Cruiser at Bay Federal Credit Union in Aptos!!!

Enter to win by purchasing a raffle ticket at the Aptos Bay Federal Credit Union located across the street from Epicenter Cycling in Aptos, between now and May 31st. The proceeds from the raffle go to the Children’s Miracle Network, an organization with a mission to generate funds for children’s healthcare!!! Talk about a great cause!

To learn more about this CMN campaign, visit http://www.bayfed.com/ab/press_release_20110624b.html



- Santa Cruz Bike Week:

Friday, May 3rd - Saturday May 11th For more information, visit the website here!

- Aptos Repair Clinic:

Tuesday, May 14th at 6pm 8035 Soquel Drive, Aptos



-Trek Fest

April 11th - 15th Trek Mountain and Hybrid bike sale.

April 11th - May 31st Trek road bike sale.

-Epicenter Cycling will be at Sea Otter this year!!!

Visit us at our booth located next to the Trek bike demo trailer. If you miss the FREE demo at our Aptos shop during the festival, be sure to take advantage of the Trek demo bikes at Sea Otter Classic.

-New Pump Track!

Check out the new pump track and table top line. It's ready to ride!

Thank you Epicenter Crew (Alex Reveles), and all of our dedicated diggers for your hard work!

-Santa Cruz Mountain Bike Festival April 13th - 14th

Stop by Epicenter in Aptos during the SC Mountain Bike Festival and save 15% on parts, clothing, and accessories. Demo a Trek road or mountain bike for FREE.

-Bike Maintenance Clinic Tuesday April 9th 6pm

Stop by Epicenter Westside to learn some basic bike repair and maintenance skills! 1730 Mission Street, Santa Cruz

-Full Suspension Mountain Bike Sale Ends April 11th

Save $300-$600 on new Trek full suspension mountain bikes! Sale valid at both Epicenter locations.

- Bike Park Petition

Would you like a bike park in the NEW Aptos Village? Please sign the petition by clicking the link below! http://www.change.org/petitions/county-of-santa-cruz-incorporate-a-bike-into-the-aptos-village-plan#

- Dirt Series April 27th - 28th May 4th - 5th

Spots are still available (but are filling up fast) for the 2013 Dirt Series skills clinic.

Visit: Trek Dirt Series to sign up today.

- One Year Anniversary Saturday, March 30th 1730 Mission Street, Santa Cruz

Join us in celebrating our first year open on the west side! Great music.  Free burgers.  Every bike on sale.  20% off accessories.

- Swanton Berry Farm Ride Sunday, March 17th at 10am 1730 Mission Street, Santa Cruz

This group ride is really mellow and we all stay together.  Be sure to invite your cycling friends!

We ride from our Santa Cruz shop at 10am and take Hwy 1 to the Berry Farm for pie, chocolate, cheese cake, and other goodies.  From there, we head back home along the beautiful coast.

RSVP 831.423.9000

- Maintenance Clinic Tuesday, March 12th 6 - 7pm 8035 Soquel Drive, Aptos

This clinic will cover brake and derailleur adjustments.

Feel free to bring your bike! This is a great chance to get mechanical questions answered!

RSVP 831.662.8100

- Full Suspension Bike Sale March 11th - April 11th 8035 Soquel Drive, Aptos & 1730 Mission Street, Santa Cruz

Save $300-$600 on new Trek Full Suspension Mountain Bikes!


Thursday, February 28th, we will be holding our first annual Ladies Night at 1730 Mission Street from 6 to 9pm. All ladies are welcome, so please invite your friends!

 lno for news .fw

lno for news .fw


-Trek Demo Day: January 19th from 10am to 3pm.

If you want to demo 2013 Trek mountain and road bikes for FREE, stop by our Aptos shop, 8035 Soquel Drive on Jan. 19th.  Remember to bring your credit card and ID.

- January is here, and we have some cool events!

Check out the January Newsletter...


2013 Is going to be great!

- Check out our DECEMBER NEWSLETTER (click to view)



- Come on in to Epicenter for our Christmas SALE!!!

All bikes are on SALE until December 24th!

And we are taking an additional $30-$50 off all 2012 Trek bikes!



-BLACK FRIDAY SALE!!!  November 23rd  All Bikes are on SALE and 20% OFF all accessories!!!

     This is our biggest sale ever!

-November Sale!  November 7th-30th  All Trek bikes on sale. Save up to $800 on 2012 Trek bikes!

-Coming up in November:

     Two shop rides, Two bike clinics, Two sales...  and a partridge in a pear tree.

     (click to view)  NOVEMBER NEWSLETTER

-The Halloween party was so fun! Thank you everyone for a fun evening!



-Halloween party coming up soon!  October 31st 2012 from 4pm to 7pm at 1730 Mission street

 Santa Cruz, CA .  Stop in and get some treats!

-2013 Trek Bikes are starting to arrive!

-Epicenter Cycling Mission Street , Grand Opening Party May 5th.

-Trek Dirt Series Ride camp at Epicenter. April 28th - 29th.

-Sea Otter Classic. April 21st - 22nd

-Santa Cruz Mountain Bike festival is next weekend. April 14-15th

-New Cruiser rental fleet!

-2012 Madone 5.9 with Ultegra Di2 in stock. April 2nd

-New Epicenter "Ride 831" Hoodies and T-Shirts for sale. April 1st.

-Pump track dig day. April 7th and 8th

-Epicenter Cycling new store NOW OPEN!!!

-Epicenter Cycling is opening a second location on the west side of Santa Cruz. 1730 Mission Street Santa Cruz, Ca 95003! Coming Soon....

-Evan Turpen from Epicenter Cycling is organizing the first ever Bell Super Enduro Mountain Bike Race at Soquel Demonstration Forest. Registration is open till January 17th.

-New Trek Demo Bikes are at Epicenter Cycling. Test ride off road

-Josh Hubbard from Epicenter Cycling is the Head Coach for Aptos High School Mountain Bike Team. The team will be competing at the local CCCX cross country races and the Norcal High School League