Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

We offer the best apparel the cycling industry has to offer.
We tried it. We ride it. Now it's your turn!



Known for their sturdy and stylish MTB clothing and gear.

Founded in Hawaii in 1979 and located at the base of Mt. Hood in Hood River, Oregon, Dakine builds backpacks, travel bags, accessories, outerwear and clothing for people who love to surf, snowboard, skateboard, mountain bike, ski, windsurf, kiteboard and travel.



Discover cycling apparel for every environment and every season. From mountain-specific shorts to the best road bibs available, our cycling apparel is designed to help you make the most of every ride for years to come.

We're so confident you'll love B. apparel, we'll give you 30 days to try it out. Buy it. Wear it. Love it.  

Giro New Road


Great look, BEST fit.
Plus, rock the California Line from Giro New Road and support local business. It's sewn in Santa Cruz!



Known for great MTB clothing and accessories, Fox has the technology to keep you looking, and smelling your best.

Pearl iZumi

Pearl iZumi

We chose Pearl Izumi for our team kit for several reasons: performance, quality, and comfort.

There are so many different forums and web-opinions about clothing and gear, some times it can be hard to decide what's best for you. We've taken feed back from local pro's as well as friends, family, customers (another word for friends) and employees to determine what fits, feels, and preforms the best.

Not all cycling clothing looks like a Lycra skin suit. If that's your jam, we can deliver. If you like your shorts to fit a bit looser, there are options here for you too! Same goes with shoes, jerseys, helmets and the works. We have it all, from basic to pro. Go for it, mix and match, this is cycling. There are no limits!

We know a lot but we don't know it all... Your feedback is really valuable to us. Please contact the Epicenter Crew if you have sizing questions, or if you have comments or suggestions regarding our apparel.

See something we haven't thought of yet? Let us know and we'll do our best to get it for you.