Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

With the Purchase of any Bike, we offer:

Lifetime Free Bicycle Tune-ups
Professional Bicycle Fitting
10% off Accessories for One Year
0% Interest for One Year
Trek Red Shield Wear & Tear Coverage
Trek Bicycle Warranty

We Provide the Best Customer Service in Town. Guaranteed.


Epicenter Cycling has two bike shops, which are located within riding distance to famous state park trails in Aptos and Santa Cruz.  These locations allow for beautiful riding right from our front door.  Whether heading to the beach, road riding through the hills of Santa Cruz, or going on a epic mountain bike ride, Epicenter Cycling is the place to begin.

Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

  • a positive friendly environment

  • knowledgeable mechanics that want to help you

  • accommodating sales staff that will support you during every purchase

  • bicycle advocacy and community involvement

Click the link below to read a great article!

*Owned by local cyclist Shawn Wilson and operated by friends and family!