Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Trek Century Challenge: July 1-31


31 days. Three goals. One stronger you.

Join cyclists around the country for the Trek Century Challenge and see how far you can ride in the month of July.

Just join the challenge on the Strava ride tracking app, ride a total of 100, 500, or 1,000 miles, and you’ll win a Trek Century Challenge digital badge and a custom t-shirt.

Plus, reach the 500- or 1,000-mile mark and you’ll be entered to win a custom Trek Project One bike and a special Trek factory tour experience. Not to mention all the bragging rights!

When you reach the 100-mile mark, you’ll get an email from Strava with a form to fill out in order to receive your t-shirt. At the end of the month, we’ll tally your total miles and send a shirt that reflects your accomplishments to your local Trek retailer where you can go pick it up.

The lucky Project One winner will be chosen at random by the folks at Trek headquarters in Waterloo, WI, so cross your fingers and get riding!

The road ahead may look long, but you’re stronger than you think. How far will you go?

Learn more and sign up here.