Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Celebrating International Women's Day & Girls Rock

Here's to the female cyclists of Santa Cruz County and beyond. Keep shining your light — you ROCK! Check out the Trek video above that celebrates International Women’s Day. Can we hear a “Heck yeah!” 🙌🏻🚵‍♀️❤️🙆‍♀️

And in light of International Women’s Day, we’d like to shine a spotlight on Girls Rock MTB Santa Cruz, a non-profit organization that supports female mountain bikers of all ages and riding levels.

Girls Rock’s mission is “to inspire women to participate and gain skills in mountain biking by providing rides and resources that are supportive, social, fun and confidence building.”

Read on for an excerpt from the Girls Rock website, and save the date for an upcoming Girls Rock ride hosted by Epicenter’s Santa Cruz store on June 22, 2019. We love hosting Girls Rock rides and supporting the women in our cycling community … so you can count on a fantastic time!

Girls Rock Logo.jpeg


Girls Rock is an informal women's mountain biking group.  It's not a club or team. There is no membership fee or initiation. You don't have to join or commit to anything. Just show up! We host rides organized by rider level/ability. Beginners to advanced and everyone in between can join.  We offer opportunities to connect with other female riders in a casual, friendly environment. We are based in Santa Cruz, CA, where our rides often meet.  


It all started in the parking lot near Santa Cruz's Emma McCrary trailhead in spring 2014. Founder Jessica Klodnicki spotted a fellow [Trek] Dirt Series camper Juliann Klein. Thanks to Juliann's love of purple, Jessica immediately recognized her from camp. Of course, Juliann wasn't hard to miss ... purple handlebars, purple pedals, purple shorts and helmet!

That day, Jessica and Juliann rode together, and they collected a few more women along the way. It gave them the idea that they might rally more women to ride together. Purple passion ... It led to Girls Rock and fueled the design of this website, created by Juliann Klein, now the official Girls Rock Creative Goddess! 

We had four girls show up to the first ride. The next month, it was 12. Then 12 became 20. By ride #4, we had named ourselves Girls Rock. With each ride, friends told their friends, and we collected more women riders on the trail. By ride # five, our "Halloweeny ride," we were legit. 

Read the rest here!