Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

We love bikes and are your one stop for all things bicycle-related! We offer electric and traditional bikes for purchase; rental/demo bikes; cycling apparel, parts & accessories, an exceptional service department, and a mountain bike shuttle service from our Aptos store. Owned by local Shawn Wilson, and operated by friends & family.

Blix Dealer Spotlight

We’re proud to carry Blix electric bicycles, and we were thrilled to be chosen as January’s featured dealer! Here’s an excerpt from the Blix blog, and a link to the full Q&A with Epicenter’s owner Shawn Wilson. Enjoy!

Your Local Blix Dealer: Santa Cruz & Aptos, CA

Epicenter Cycling has been a supporter of Blix Bikes since the beginning and continually strives to support their bike brands and customers. They carry the largest selection of electric bicycles in Santa Cruz County.


Local Shop:  Epicenter Cycling

Owner:  Shawn Wilson

Located:  Santa Cruz & Aptos, CA


Epicenter Cycling has been a supporter of Blix Bikes since the beginning. Located in Aptos and Santa Cruz, California, right down the street from our headquarters, Epicenter has shown dedication, knowledge, and experience with customers. As Epicenter Cycling continually strives to support their bike brands and customers, we found them to be a perfect fit for this month's Local Blix Dealer Spotlight.

Locally owned and operated, Epicenter Cycling offers two convenient locations with ample parking. Pictured here is the Aptos store located at 8035 Soquel Drive in the Village. There is also a store on the west side of Santa Cruz at 1730 Mission Street.

How did you end up in the fantastic world of bikes? 

Like many kids, I grew up riding bikes. By the age of 15, I knew I wanted my life to be centered around cycling. I raced downhill as a teenager, turning pro at 18. I commuted over the hill from Santa Cruz to Los Gatos for a part-time gig at a bike shop. This led to a full-time position as the store manager. When plans to co-own the shop fell through, I turned to my home turf in my quest to spread the cycling stoke. Epicenter Cycling’s Aptos location was born out of that quest. Its success inspired the opening of a location in Santa Cruz as well. For nearly a decade, Epicenter has been true to its mission to get more people on bikes. We’re all passionate about cycling. Bikes have been a huge part of my life and I can’t imagine a life without them. There’s just nothing like getting other people excited about bikes!

What is unique about your store?

Epicenter Cycling is unique in that we truly stand behind what we sell and the services we offer, and we genuinely care about our customers. Our knowledgeable, friendly crew are committed to providing solid pre-purchase guidance, and post-purchase support. We just want our customers to be stoked on bikes! Whatever we can do to enable that, we will.

If you could only cycle one last route before autonomous vehicles take over the world which one would it be?

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