Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Helmet Trade-in Sale


Helmet Trade-In Sale
March 1 - 31

Trade in your old helmet and save 25% on a brand new one. Come check out lids by Bontrager, Bell, Giro, Fox, and Electra for men, women and kids.

Your helmet is your most important piece of crash protection gear. We want to make sure you are keeping yourself safe out there!

In stores only. Limit one per customer.



You should replace your helmet every three years or after any significant impact, such as after a crash. Keep in mind that your helmet may be compromised even without visible marks on the exterior, as cracks may form in the foam liner.

Not sure what style you should be wearing for the type of riding you enjoy? Road helmets feature lighter weight and plenty of ventilation. Mountain biking helmets focus on extended coverage for cross-country, all mountain/enduro, and downhill riding.

And what about fit? A properly fitting helmet is crucial – it's not going to protect your noggin if it doesn't sit just right. Different designs fit different shaped heads. Fitting systems vary, too, from sliders to dials, to get that perfect snugness. Be sure to snug up the retention straps. Move the sliders so they touch the bottom of your ear and the length of the straps are equal for balanced tension. The fit should be snug enough that the helmet won't shift even on impact.

Muy importante: WEAR YOUR HELMET ALL THE TIME !!!! Some of the worst head injuries can happen when you least expect you will crash.

Come by either of our stores and our friendly crew will help you find the perfect lid for your dome!