Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Why We Ride


Why Do We Ride?

There are times when it feels like a massive victory just making it through the day with most of our to-do list checked off. But there is HOPE! There is a solution for simplifying your life. A solution so fun, so glorious, that you may not have even considered it. That solution is… (drumroll, please)... bicycles! This might seem like a pretty dramatic claim, but it’s the honest truth; people just like you have relied on cycling for transportation, happiness, health and fitness since the early 1800’s. Long before cars, there were happy cyclists eschewing ye olde horse and buggy for the two-wheeled wonderment and convenience of a bicycle!

Bikes can be your car replacement, getting you through traffic and to work faster. Added bonus: you no longer have to ‘feed’ your car expensive gasoline, you get to feed yourself your favorite fuel to get you where you want to go! So nom down a delicious pastry or breakfast burrito. Its fuel in the tank, after all.

And have no fear, working professionals and students - with the right cycling gear you’ll always arrive clean and dry. You’ll also be happy! You got your morning exercise in, your endorphins are making you giddy, you didn’t have to sit in gridlock, and you might’ve even just earned your second breakfast!

Bikes can be that extra push to take a picnic in that park near your house. Bikes let you pedal your stress and worries away, the healthy way. Bikes give you a sense of freedom, exhilaration and motivation. (Remember that feeling you had as a kid? Yep. That.) And bikes will have you itching to get outside and discover some of the most beautiful scenery, best adventures, and coolest people this planet has to offer.

This is why we ride. At Epicenter Cycling, we believe in the importance of cycling. We’ve seen family members get healthy and strong riding bikes. We’ve seen our friends go from novice to pro. We’ve seen our children learn coordination and balance. We’ve experienced the smallest to the most extreme benefits of cycling, and everything inbetween. It’s addictive for all the right reasons. Bikes are the kind of thing you want to share with EVERYONE.

We want you to know how healthy and happy and free you can be on two wheels. We want to spread the great sport of cycling as far and as wide as we can. The best part? There are so many different types of bikes and ways to ride, everyone can experience the benefits that bikes have to offer! Get your stress levels down and your happy levels up - ride for transportation, for convenience, for fitness, and for fun. Ride for YOU.