Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Holiday Mystery Discount

 Save up to 25% this season on parts, clothing and accessories. Select bicycles also on sale.

Stop by either of our locations December 8 - 24 and discover your “Holiday Mystery Discount”! We're stashing coupons good for 10%, 15% and a whopping 25% off parts, clothing and accessories inside gift bags displayed around the store. After you do your shopping, select a gift bag and bring it to the register with your purchase. Our crew will check the code on your coupon and discount your highest priced item accordingly.

Oh, and … the first 100 customers get bonus treats inside their bags … so stop by soon. We’re excited to see you for the holidays!

Girls Rock Tinsel and Tread : December 6

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HEY LADIES!

It’s time to trade in your helmet for a party hat as Girls Rock takes it indoors! Join Girls Rock as in celebrating 2018, and raising funds for the year ahead. Everyone is invited — bring your wallets, your friends, housemates, spouses and partners!

Learn more at girlsrock-mtb.com.

Girls Rock is a 100% volunteer-run non-profit. Women’s rides are free events, so please consider helping with a generous contribution here: girlsrock-mtb.com/donate/.

Bike Santa Cruz County Annual Dinner : December 1

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Join Bike Santa Cruz County in celebrating 27 years of promoting bicycling through advocacy, education, and community engagement!

The legendary Annual Dinner features an amazing silent auction, handcrafted cuisine by Teen Kitchen Project, local wine, Shanty Shack beer, and the Wheelie Awards to honor community members making an impact on the County's cycling culture. Free valet bike parking on site! Meet Bike Santa Cruz County board members, staff, and volunteers, and raise a toast to past successes and a bright future. 

Tickets are priced at a sliding scale with a $60 minimum; tickets for children 3-12 years old are $35. Sponsor a table of 10 for $1,000.

2018 Wheelie Award Nominees 
Advocacy:
Theresia Rogerson - Vision Zero Santa Cruz County
Phil Boutelle - Santa Cruz Transportation and Public Works Commission
Mark Mesiti-Miller - Rail Trail

Community-building:
Ivy Young- Santa Cruz Compost Company
Scott Robins - Santa Cruz Bike Exchange
Watsonville Mayor Lowell Hurst - Mayor's Ride for Health

Education:
Lorenzo Holguin - Project Bike Tech
Kira Ticus - Bike Smart
Larry Pageler - Transportation Director at UC Santa Cruz

Exemplary Service
Steve Walker - Bike valet volunteer and overall rockstar

**Winners will be announced at the dinner. 

Year-end Membership Drive: Annual Dinner tickets of $100 and over will automatically include a Bike Santa Cruz County membership or the renewal of your current membership at the $50 Household level. Visit bikesantacruzcounty.org/members to learn more about the membership program.

If you are unable to attend, a donation in your name is a perfect way to still make an impact. Use the donation option to give! Donations are tax deductible. Email eric@bikesantacruzcounty.org for a receipt. 

Learn more here: https://www.facebook.com/events/1303152546491456/.

Turkey Day Ride : November 22

Join us Thanksgiving morning for a pedal up to Sand Point through Nisene Marks State Park ... and earn the day's upcoming feast. We'll gather at our Aptos shop at 8:15 (coffee provided!) and wheels will roll at 8:30. We'll kick off the merry-making with pie at the top!

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Mountain Bike Shuttle Service

Catch a comfortable, scenic lift from our Aptos store to the top of the Forest of Nisene Marks State Park, from which point you can take on the renowned singletrack loops at Soquel Demonstration State Forest before enjoying a beautiful descent through the redwoods back to the shop.

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Fixin' to Fixie

 On the go.

On the go.

September 15, 2018

Our Aptos crew recently made this cyclist’s day! And he — Jeremy Shapiro — was stoked enough to write in and thank us profusely. We thought you’d enjoy reading his story! Mind you … Jeremy rides a FIXIE. All over the place!

“I was coming down a gnarly descent (Eureka Canyon Rd) which is a wartorn, pothole ridden, abandoned road I likely shouldn't have been on. The fixie didn't love the descent and one of my hoods was getting loose which made climbs and descents challenging and ... my tires were feeling lower than I'd have liked. I popped into Epicenter in Aptos and even though they weren't open yet, the staff happily grabbed a floor pump for me to top up my tire pressure and when I asked if I could borrow some tools, even though they weren't open yet, they were happy to assist while they went about opening the store up.

“After spending far too much time struggling on my own, I realized that my hoods required a longer than normal tool to adjust, and went back to the mechanics (now that the shop was open) and not only did they have the right tools, they popped the bike up on the stand, removed the brakes (terrible hood design), tightened everything up, and put the brakes back on again and had me on my way in no time.

“There's no way I could have made it back up and over with the bike in the condition it was. They saved the day and I owe those guys a case of beer next time I'm down that way. :)”

 Eureka Canyon Road.

Eureka Canyon Road.

 Moon setting in Los Gatos.

Moon setting in Los Gatos.

Jeremy is a rock star on that fixie! He and his team “Team Whistle Pig” are racing the Silver State 508 right now as we post this. The Silver State 508 is a 508 mile race across Nevada and back. with 20,000 feet of elevation gain. They already hold a course record … and are off to set another.

Last night’s update from Jeremy: “Halfway point! Now we turn around and head back out across Nevada, Westward this time. I pounded a cold brew. Ate a spicy burrito. And now I'm ready to rock. This race — on fixed gear bikes — is likely the most physically challenging thing I have ever done. It's no wonder the 508 is called ‘The Toughest 48 Hours in Sport.’”

Join us in cheering Jeremy and his teammates on as they complete the course! Live race timing here: the508.net/live-race-tracking.

 Team Whistle Pig

Team Whistle Pig



Featured Bike : Trek Remedy

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Remedy is the mountain biker's mountain bike. Take on the toughest terrain and conquer any trail with the full suspension ride that scores tens for capability.

Want to push harder? Want more travel? Need a more capable build? Remedy is your full suspension ride to the next level.

Remedy comes in an array of build options to suit your riding preferences and budget. Pictured here is a custom 9.9 featuring a full carbon frame, carbon 27.5 Epicenter Cycling wheels, Shimano XT drivetrain and brakes, and RockShox suspension with 150mm of travel.

Swing by our Westside Santa Cruz or Aptos Village store to check out our range of mountain bikes. Test rides are FREE!

Need a little more time in the cockpit to get a better feel? Reserve a daily or 24-hr demo; if you decide to buy a bike at Epicenter, the cost of that demo will be credited towards your purchase.

Keep in mind, when you purchase a bike from Epicenter, you get unlimited FREE tune-ups for the life of your bike. Also, we include a full bicycle fit and saddle sizing at no charge. In addition, day one 15% accessory discounts and 10% year one accessory discounts put the cherry on top!

And if your dream rig is there, but the cash is not... ride home with 0% interest for 12 months with the Trek Credit Card.

 

Free Repair / Maintenance Clinic

FREE BIKE REPAIR & MAINTENANCE CLINIC
Second Tuesday • 6-7pm
1730 Mission Street, Santa Cruz

We're excited to announce we've reinstated our monthly FREE bike repair and maintenance clinic. Swing by our Mission Street shop on the second Tuesday of each month with your bike and questions!

2018 Demo Fleet Now Available

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2018 DEMO FLEET NOW AVAILABLE

Yeeeeee! The 2018 Trek demo bikes have arrived ... hop on the saddle and fall in love. This year, we offer these full suspension mountain bikes: Slash 9.8, Remedy 9.8, Fuel EX 9.8, Women's Fuel EX 9.8, and Powerfly 7 FS Plus (electric), as well as the X-Caliber 8 (hard tail mountain), Verve Plus Low Step (electric hybrid) and Domane SL6 Disc (road).

The price of any demo will be credited towards your purchase if you buy the bike!

Learn more about these fine bicycles here; give us a call (Santa Cruz: 831.423.9000 / Aptos 831.662.8100)  to reserve your one-day or 24-hour demo now.

Redwood Rosies Women's Cycling Group

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WOMEN'S CYCLING GROUP

We're excited to announce the debut of the Epicenter Cycling Redwood Rosies Facebook Group — a cycling group for female cyclists of all levels and ages. We'll be posting shop events and rides, and encourage members to post their rides as well.

Our objective is to support the women's cycling community in Santa Cruz County. Mountain biking, road riding, pump track sessions, cruisin' around town, commuting to work ... let's spread the joy of cycling!

Join the Redwood Rosies Facebook group here. Sign up for the Redwood Rosies email list here.

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Cam McCaul and Casey Brown Make First Ever Mountain Bike Descent of Corbet's Couloir

Anyone who has ever skied or snowboarded Jackson Hole (WY) knows just how nerve-racking it can be to send it into the infamous Corbet's Couloir, even in the best of conditions. Doing it in icy conditions on mountain bikes is nothing short of insane, and that's exactly what Teton Gravity Research wanted to do.

This past spring, Trek riders Cam McCaul and Casey Brown attempted this first ever mountain bike descent of the double black diamond ski run — one of the most legendary and challenging ski runs in the world.

How to describe the lines McCaul and Brown threw down? Sketchy, heavy, and borderline suicidal all come to mind ... and ultimately, the end result was jaw-dropping.

Vid clip from Teton Gravity Research's 2017 ski film Rogue Elements, presented by REI.

MBoSC 2025 Strategic Plan

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Our local trail building and advocacy organization — Mountain Bikers of Santa Cruz (MBOSC) — recently released its 2025 Strategic Plan and Vision, which speaks to an amazing future for mountain biking in Santa Cruz! Check it out at mbosc.org/2025vision.

Donations to this non-profit will be matched by a generous donor up to $30k. Its goal is to raise $60k with this campaign ... let's help them get there!


More about MBoSC (from its website):

Since 1997, Mountain Bikers of Santa Cruz (MBOSC) has worked to support, preserve, and expand trail access and responsible mountain biking in Santa Cruz County.

We are recreational riders, trail builders, racers, bike industry professionals, and general mountain bike nuts who promote legal and sustainable mountain bike access through trail building, races, events, and collaboration throughout our county.  Strategic partnerships with land managers, other trail users, the local bike industry, and enthusiastic volunteers help MBOSC do what we do best—build cool trails.

MBOSC was originally founded to raise funds for the expansion of Wilder Ranch State Park through the purchase of Gray Whale Ranch. Today, MBOSC is made up of hundreds of members and volunteers who contribute hard-earned funds and thousands of hours of effort to support sustainable mountain biking. Nearly all funds raised go toward MBOSC’s advocacy and trail-building efforts. Operating overhead is less than 6 percent of revenues.

MBOSC boasts an impressive number of achievements and current projects. We welcome you to explore all that’s happening with mountain biking in Santa Cruz County.

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We're Hiring!

Help create a better world one cyclist at a time!

Do you live to make a difference? Have you ever contemplated a world where people are healthy, active, community oriented, and truly happy? We have. At Epicenter Cycling, a family run local business and the only multi-location cycling shop in Santa Cruz, we are making a difference. We see cycling as a way to create positive change in the lives of those we meet. We are committed to inspiring and educating new riders and to supporting our local cycling community.

We know that cycling has profound lifelong benefits, and that, for many, the first step toward a new lifestyle begins with buying a bike. That’s why our experienced sales people are the best at finding the bike that’s perfect for any rider, while promoting the benefits of buying a new bike. We live to make and difference and to get people on great bikes.

If your interests align with ours, please send us an email at edeshaies@epicentercycling.com telling us about yourself!

Epicenter Crew Takes Tahoe

A few weeks ago, owner Shawn Wilson called me over and asked “Do you want to ride Tahoe next Thursday?”. So there I was at 5:30am on a Thursday morning, scrambling in my garage to find and extra tube and the match to my glove. I put my day pack on my back and swung my Camelbak around my belly, hopped on my saddle and pedaled in the dark over to the Mission Street shop. To my own surprise I was the first to arrive, questioning whether I should run over to the 24 hour Ferrells, but concluded that I didn’t want to keep riding around on a mountain bike in the dark with packs on my backside and frontside. Soon enough everyone arrived and we all gathered in excitement, as we were about to drive to Lake Tahoe, ride Mr.Toads Wild Ride, a trail only the boss-man had ridden before, and return to Santa Cruz all in one day. It was sure to be an adventure. We barely hit any traffic and arrived to the trailhead some time past 10am.

First we shuttled Armstrong and Corral. It was incredible! Armstrong was a glimpse into the rocky loose terrain we would later encounter on Toads, while Corral was full of berms and tabletops. The Sierra Buttes Trail Stewardship built Corral a few years ago and you can tell it was built by professionals- it is the perfect example of a sustainable, fun, and accessible trail. Bravo, SBTS!

After our second lap on Armstrong and Corral, we drove to the top of Armstrong and scrambled up the climb to Toads. The climb was about 8 miles long, and I think I dismounted more on the climb than I did on the descent due to lack of momentum. I thoroughly enjoyed the entire climb. It was flowy- no steep pitches. It was mostly in the shade, too!

Once at the top we were all excited and a bit antsy for the descent. I had heard so much about Toads beforehand- that it was difficult, that I might have to walk sections. It was like sailing through a gorgeous alpine paradise, with changes in terrain and habitat with every drop in elevation. I think I laughed and cheered the entire 6 miles down. I could not stop smiling. My teeth were caked in brown, high elevation dust. It was non-stop fun, and one of the best trails I’ve ever ridden. The first half was mostly rocky sections that never seemed to end. Nothing was extremely steep, just technical. We crossed through several meadows and breathtaking vistas. Unexpectedly, near the bottom it became very flowy and loose with long, wide turns, and a few staircases. I can’t express enough just how fun it was to ride such a long descent with so much variation in discipline.

We finished riding around 6pm and headed to the lake to jump in. Magically, a reggae concert was just starting on the beach. We sat in the water, letting the waves wash over us, and looked around at each other grinning. Without saying anything at all, we knew we had just shared a day in paradise.

Trail Dog's First Trail Experience

After many a mornings cruising in De La Veaga park, it was time to go on a real trail experience together. Meet Iva Belle, my 6-month old trail-dog-in-training. We loaded up the car, picked up our buddy Lawrence, and headed down to Cuesta Ridge in San Louis Obispo. With only a 2.8 mile climb up a paved fire road, we were ready to descend and boy was my dog fast! She totally outran my bike for a good 2 miles. It was impressive watching her take the outside line on berms and running from side to side of the trail. The last part of the trail was called "The Eucs," which had amazing wood-berm features and small jumps, which we lapped two...okay three, maybe four times because we couldn't get enough! On the way out, we got to descend back down the 2-mile paved road. Iva Belle was lagging behind, wiped out from her day of adventuring. She found herself a nice comfortable spot on my lap, resting her face on the handlebars enjoying a nice breeze of cool air hitting her face all the way back to the car. From there we exchanged high-fives and headed to SLO Brew to share some beers.

-Courtney Short

Brandon Semenuk 100 Seconds

Semenuk sets the world on fire in 100 seconds of awesome, combining unparalleled slopestyle talent, blazing speed, and unique terrain. You're going to want to watch this one at least twice!

This video was filmed on the old X-Games BMX downhill race course at Woodward West in California following a major revamp by Semenuk and crew. Man, this is good!

Credit: Revel Co // Red Bull

Refresh Your Ride

Comfort on Contact : Candice Covello

Here are some inexpensive and easy things you can do to personalize the feel of your ride where your bits meet your bike. Easy on your body and easy on your wallet.

HANDS

Let's talk about your hands. They're important. They do the shifting and lifting on climbs and descents. You want those arm-stars to be comfortable  and ready to rock and roll.

Gloves: I ALWAYS recommend wearing gloves while riding, even when it’s hot. Gloves will help your sweaty hands stick to the bars! Plus, if you ever crash (it happens to the best of us) you want to make sure those suckers are covered. Hand abrasions suck.

Grips and Bar Tape: Try them before you buy them! A few things to consider when you’re looking for new grips and bar tape are width, texture and material. For MTB, cruiser and recreational bikes you will find all kinds of different styles of grips – the best way to tell if you'll like it is to feel it. Bar tape for your road bike is a little easier. Bar tape is usually made of cork or foam and has different thicknesses and colors.

SEAT

Although your legs do most of the work on a bike, your booty takes the abuse. A good pair of shorts and the right saddle can make all the difference in the world of comfort.

*I won’t go into ALL of the details of saddle fit, because most saddle fitting procedures depend on the shape of your... “sit”... region… which varies greatly from person to person. What usually doesn’t vary too much is the width of the sits bones and that is a great place to start.

Width: Saddles come in different sizes! We have this handy tool at the bike shop that you can sit on and it measures the distance between your sits bones. Always get measured before you buy.

A saddle that is too wide will push your sits bones apart, which can cause bruising. A saddle that is too narrow can cause damage to your soft tissues. Both of those are bad. And unpleasant. So come in... we can measure your sits for FREE!!!

Curvature and Density: Whoa – big words. Okay, so you know how you see those hard-core roadies and mountain bikers and they’re on these little bitty seats. Well… a narrow, flat and hard saddle can be more comfortable than a big squishy gel saddle, depending upon the kind of riding you do. It’s all about what position you’re riding in! Check out these Bontrager saddle fit diagrams:

Dense saddles seem hard, but often they are more supportive than a squishy seat – AND they help to keep your circulation flowing through your seat region.

If you’ve tried a dense saddle and you wish you had a bit more padding, try a pair of padded shorts. The benefits of padded shorts significantly outweighs the dorky feeling you get when wearing them. Because the pad moves with your body they help keep blood moving allowing for proper circulation while riding! Good stuff.

Cut Outs: Have you seen those saddles with the hole in the middle? That hole is called a “relief zone.” I have a saddle with a cut out and it works great for me, but they don’t work for everyone.

Be sure to give your saddle a try before you commit to it. Saddles have a break in period of approximately ten good rides. Some manufacturers, like Bontrager, offer a comfort trial. You can buy a Bontrager saddle, ride on it for 30 days, and if it doesn’t feel right, return or exchange it and try another on.

Saddle Fit: Once you’ve picked the right saddle, you want to make sure it’s installed on your bike at the right angle. If you’re not sure how to set up your saddle, swing in. We offer saddle fit options. Click here to view pricing.

FEET

There are two types of pedals that we’ll go over – clipless and flats. Certain shoes are designed to work with different types of pedals, and I touch on that too.

Clipless Pedals: Clipless pedals are equipped to work with certain shoes. A little metal bit on the bottom of your shoe “clips” into a receiver on the pedal. This allows you to lock your feet into a comfortable position and it allows you to use your legs to pull up on the pedals as well as push down. Pulling up and pushing down gives you more control of your cadence, and it works different muscles. I highly recommend using clipless pedals if: you ride long distances, you have knee or leg discomfort while you ride, you want to maintain an even cadence.

Clipless Shoes: There are two types of clipless pedals: road and mountain. Road cleats mount to your shoe with 3 bolts, they are not really designed to walk around in, so if you plan on walking a lot, try mountain bike pedals and shoes. Mountain style cleats mount to your shoe with two bolts, and mountain style shoes also have more tread on the bottom so it’s easier to get of the bike and walk. This picture shows road shoes vs. mountain bike shoes.

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Flat Pedals: Also called platform pedals… these are great for all types of riding.

Shoes for Riding Flat Pedals: You can wear all kinds of shoes with flats. My FAVORITE shoes for flats are Five Tens. They have a really grippy sole, so it kinda feels like you’re clipped in. AND they have a nice rigid sole, so you don’t get sore feet.

Bikes Change Lives

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Epicenter Cycling loves sharing inspirational cycling stories on our website and on social media.

Follow us on Facebook or read the posts below.

Have a story that you'd like to share? 
We'd love to read it! Check out the info below the "Stories" section on this page, and find out how you can inspire others for the New Year!

 


Stories


Let's Hear Your Story...

Share your story and inspire others to take up cycling and turn their lives around! If you don't have time to write your story, we can write it for you. All you have to do is schedule an interview with us via email. Please send your info. to ccovello@epicentercycling.com.

Here are some questions that could be good starting points:
 
- Was there a moment in your life when you experienced the switch from a "person who owns a bike" to a "cyclist or bike" person'?
- Is there a rad person in your life who you never would have met without bikes? 
- What's your favorite only-accessible-by-bike place in the world and why?
- Or, more generally, why bikes?

Those are just suggestions, feel free to branch off as you please. Also, if you have pictures of you and your bike, those will be useful.

Girly Ride - Girls Rock Event Recap

We love supporting the ladies and building their stoke!

We were proud to host the June Girls Rock - Santa Cruz MTB Group ride on Saturday June 6, 2015 at our Aptos store. We kicked the morning off with breakfast and coffee, then Velocity Bike Parks took nearly 20 beginners under its wing for a skills clinic while Shuttle Smith Adventures gave 20 lucky intermediate and advanced riders a lift up to SDSF to catch the flow. Intermediate Nisene and SDSF self-shuttlers bumped the total number of women up to somewhere around 60!

Trek Bicycle offered their awesome demos and we served up delicious BBQ and other goodies for the hungry dirt pedalers upon their return. Bell Bike Helmets – thanks for the sweet raffle prize!!! Special gratitude to the volunteer ride leaders and sweeps who make these supportive fun events happen.

Check out this slideshow of photos from the event!

For more information on Girls Rock events, click here. To be in the loop about our Girly Ride and other events for women, click here.