Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

helmets for all styles of riding

noggin protection 101

Did you know the earliest known helmets date back to 900s BC? Like many modern advancements, these protective shells were designed for military battle. Pre-1970, the bicycle helmet existed in a surprisingly basic form. As the sport of cycling grew, impact-related data accumulated and it became clear that the most distressing injuries to cyclists were blows to the head. The advancement of humankind has been dependent on our cranial capacities. Therefore, whether you ride trails, the road, or just pedal around town — wear a helmet. You gotta protect your noggin!

The 3-5 Year Rule

It’s not enough that you wear any old lid. Your helmet shouldn’t be more than three to five years old (depending on use) or have been in a crash, whether you can see cracks or not. Your helmet’s interior components (foam, etc.) break down over time and you won’t necessarily see that deterioration. Pay attention to the age of your helmet and make no excuses about replacing it when necessary. We recommend replacing your helmet every three years if you ride several times a week. Similarly, if you are a weekend cruiser and take good care of your helmet, you can likely get by with a 5-year trade-in schedule.

There’s a crucial exception to the three to five year rule: when you experience any crash where your helmet took a solid blow. This is because even if you cannot see cracks on the outside of your helmet, there may be nefarious cracks hiding with-in the helmet’s interior matrix. These cracks reduce the effectiveness of your helmet therefore increasing the risk of serious injury the next time your noggin takes an unexpected meeting with a solid surface.

Safety First

When presented with the question, “Why wear a helmet?” your reflexive response is probably: “Safety!” Indeed, according to Epicenter owner Shawn Wilson, “a helmet is the cheapest health insurance money can buy!” Our sales manager Chris Ray adds, “Every time I put on a helmet before a ride, I teach my daughter the importance of safety.” Our marketing coordinator Michele Charboneau, who’s a former horseback riding instructor, can’t help injecting a few words here about the importance of properly fitting chin straps. “Snug that strap up! Your helmet isn’t going to do any good when it flies off your head on impact because the strap was loose.”

The technology revolution has helped engineers and scientists develop tools to better understand traumatic brain injuries (TBIs). The bike industry closely follows this critical topic to take advantage of new developments and produce top of the line cycling helmets. Here’s the skinny on some of these safety developments.

Drop-In Coverage

In hospitals, doctors and neuroscientists are discovering cornerstone information for the development of safety gear. Meanwhile, in labs, chemists are developing lightweight polymers for helmet shell composite. Cycling engineers are utilizing this research and technology to produce innovative solutions that mitigate serious brain damage from impacts we all eventually experience on two wheels. One of these developments is Drop-In Coverage which extends helmet protection to the area of your skull that protects your brain stem, and wraps around the circumference of your lid for balanced comfort. This anatomy-inspired design reduces the whiplash effect sometimes experienced after particularly rough encounters with Mother Earth.

MIPS (Multi-Directional Impact Protection System)

An example of cycling safety gear technology that has evolved over time is MIPS, which stands for “Multi-Directional Impact Protection System.” MIPS technology research began in 1996 in Sweden, a country known for advocating a bicycle-centered lifestyle. This research has driven the bike industry to integrate innovative neuroscience-based technology to the bike helmet’s familiar in-mold composite skeleton. The system is a “low friction layer” that sits between a rider’s head and the helmet’s shell. The purpose of MIPS is to reduce rotational forces the impact energy of an angled impact crash by allowing the helmet to move independently around the rider’s head. You can almost think of the MIPS layer as a helmet inside of a helmet.

Hi-Vis and Reflective Features

Believe it or not, we’ve had customers say neon helmets look “dorky.” We beg to differ. In fact, we think it’s dorky NOT to wear neon when pedaling pavement. Although daytime running lights are always the first line of defense when it comes to being seen, helmets in hi-vis colors truly stand out and get noticed. Some helmets even come with reflective elements which are especially important at night.

Consider the experience of one of our regular mountain bike customers who started commuting by bike after landing a local job. When she bought her Trek FX commuter, she used her Day One 15% discount by purchasing a set of lights designed for day-time visibility. She thought this would be enough to feel safe from distracted drivers as she made her way through the city streets to and from work.

One day she stopped by to let us know how much she was enjoying the commute-by-bike lifestyle. She mentioned that she was still a bit leery of distracted drivers, and we chatted again about the benefits of hi-vis kit components. It dawned on her that “neon helmets served a greater purpose than re-living the 80s.” Indeed! She stopped by again after a few months of running hi-vis and was happy to report that vehicles were consistently giving her comfortable space on the road, making her feel much safer.

Neon … there’s nothing dorky about it.

Other Features & Tech

Safety aside, there’s a lot more to consider when choosing a helmet these days. Factors such as breathability and weight are determined by the type of riding you’re doing. For example, if you enjoy hammering the miles on your road bike, you’ll want to look at lightweight, well ventilated, aerodynamic models. On the opposite end of the spectrum, a solid, full-face lid model is appropriate for gnarly descents on technical singletrack; sure, it will be heavier, but that added protection may save your life if your head meets a tree.

Furthermore, there’s always new technology to enhance your riding experiences and comfort. Following are some features we’re especially impressed with.


Blendr is the ultimate system for clean and easy integrated installation of lights, computers, and other accessories. We love using this system to easily and securely attach a Bontrager Ion light or GoPro in the top vent of your helmet.

Pro tip: GoPros can be tricky to quickly and adequately mount in a way that prevents Blair Witch class footage. You know what we’re talking about … your buddy returns from a bike trip stoked on the footage he caught on his GoPro. You sit down with beverages, turn on the tele, and white-knuckle your way through vertigo prevention as you watch him through the beautiful landscape that is Moab. Save yourself the woozies — gift your GoPro’ing buddies a Bontrager Blendr!

Boa System

You may think there is little difference in the form fitting features found on the back of many modern helmets. Au contraire! The Boa system is incredibly smooth, precise, and can be adjusted using predictable clicks. With the structural integrity of Bontrager’s Headmaster II system and the unique Boa fit, this feature will make the helmet feel like your favorite beanie. A FormFit brow band tightens the front of the helmet using the pads; a mechanism that makes for cooler rides because of space created between the shell of the helmet and the pad. The Boa system makes a difference. You might have to experience it to believe it, so do come on in and check it out.


So, Which Helmet Is Right for You?

With so much to consider, how do you know what kind of helmet is right for you? Don’t worry, we’re here to help! We carry a wide range of helmets from the best brands for the following general categories: Urban Riding & Casual Cruising; Road Cycling & Commuting; Cross Country & All-Mountain Riding, All-Mountain & Downhill Riding; and Pump Tracks & BMX.

Read on for information about these different types of helmets and which models our crew especially recommends. And feel free to stop by and try on as many lids as you like.

Pro tip: Bontrager helmets come with a one year guarantee. This means, if you crash your helmet in the first year of ownership, it will be replaced free of charge. Also, Bontrager and Epicenter each donate $1 to People for Bikes for every Bontrager helmet purchased!


Helmets for Urban Riding & Casual Cruising

You might ponder the necessity of donning a helmet to cruise over to the coffee shop or head down the street to check the surf, but remember that accidents can happen anywhere, at any time.

We know of one young man who is a hardcore downhill rider, but his worst crash was a low speed collision with a vehicle after a ride, one block from his house. The impact was so powerful his helmet cracked.

Another valued customer we talked to was coaxed by his wife to wear a helmet on his West Cliff surf checks. At first, he wasn’t stoked … isn’t it nerdy to wear a helmet on a cruiser? He soon discovered the answer to that question: absolutely not. On a ride home one night, he pedaled quick to get some speed to attack a punchy climb. No cars, no other riders, no train tracks; yet, he stacked on his bicycle because his chain fell off. Pure mechanical failure caused an accident that resulted in a crack on the inside of his helmet.

Moral of these stories? Wear a helmet every time you hop on your bike!

Bontrager and Giro make some great lightweight, cool looking helmets for your cruises around the community. Following are our two favorite models: Bontrager Solstice MIPS and Giro Caden MIPS.


< Bontrager Solstice MIPS

A great helmet that combines value and purposeful design, the Solstice MIPS accentuates what Bontrager does best. An aerodynamic shape and five-front recessed channels maximize airflow to the top of your head and reduce potential drag as you zip through city streets. Solstice will get you where you need to go by efficiently navigating wind-resistance and keeping you cool, so “helmet hair” isn’t a thing when you get to the office. Available in a variety of colorways.


Giro Caden MIPS >

The ultimate cosmopolitan companion, the stylish Giro Caden MIPS carries a fit-system that allows for easy, en-route adjustments using a rear dial. Giro gave Caden the option of a visor to allow your vogue to shine through. It also features reflective accents that add to your visibility on the road. Finally, Caden has a built-in lock port so you can easily lock your helmet with your bike — now that’s too cool! Available in a variety of colorways.


Helmets for Road Riding and Extended Commutes

Roadies and cyclocross enthusiasts, your helmet lingo speaks aerodynamic, lightweight, and artistic ventilation features. Commuters, you want efficient protection that will reduce sweat and maximize protection so you arrive at your destination safe and fresh.

At Epicenter we have a selection of helmets that were designed by engineers and tested by riders with these specific characteristics in mind. Following is our favorite model: Bontrager Circuit MIPS.


< Bontrager Circuit MIPS

Bontrager’s Circuit MIPS is the go-to helmet for a rider who does it all. It’s the perfect safety gear choice that will give you all the protection you need for your after work and weekend-road rides, fierce cross-cycling races, and trail journeys. Circuit is specifically designed with regard to aerodynamics. At Bontrager, engineers use wind-tunnel technology and modify a model’s design based on user experience from professional riders. The product is an artistically ventilated and lightweight rendition of a model designed to please the masses. Available in a variety of colorways.

Helmets for Cross Country, Trail & Moderate All-Mountain Riding

Cross country and all-mountain riders, your helmet lingo includes maximum safety and breathability (essentially water retention). You value the costly and timely investments you have made for the health and well-being of your brain.

We, too, care about your health and safety while shredding, so we recommend the Bontrager Rally MIPS, Bontrager Quantum MIPS, and Bell Sixer MIPS.


Bontrager Rally MIPS >

The Rally MIPS mountain bike helmet raises the bar in comfort and protection. Ride all day on the toughest trails knowing you’re well protected with extended coverage and kept cool with ample vents. The adjustable visor makes this helmet perfectly compatible with goggles. Internal-recessed channels maximize ventilation and minimize hydration-reducing sweat. Available in a variety of colorways.


< Bontrager Quantum MIPS

The Bontrager Quantum MIPS is designed for the ultimate adventurer. The Headmaster II fit system promises distinct structural integrity, which translates to a distinctively snug and comfortable fit. A cycling safety gear favorite, Quantum has a removable visor making it the perfect town and trail companion. Its moisture-wicking pads are removable and washable keeping every ride as fresh as the air. Available in a variety of colorways.


Bell Sixer MIPS >

The well ventilated Bell Sixer MIPS features extended half-shell coverage for rowdy trail adventures, plus an adjustable visor for superior compatibility with your eyewear of choice. It even boasts a strap gripper at the rear of the helmet for added stability when running goggles as well as an integrated camera/light mount. And hey, let’s hit it head on, some domes are larger than others. In addition to standard sizes, the Bell Sixer also accommodates noggins with more circumference. Available in a variety of colorways.

Helmets for Aggressive All-Mountain & Downhill Riding

Riding especially aggressive and technical terrain requires a helmet that boasts maximum cranial coverage. Full face helmets are designed to provide the protection of motorcycle helmets and come in many variations including those with a removable chin bar for a breathable ascents.

Shop favorite all-mountain and downhill helmets include Bell 3R MIPS-Equipped, Bell Super DH MIPS-Equipped, and Giro Switchblade MIPS.


< Bell 3R MIPS-Equipped

Super 3R MIPS is designed with aggressive all mountain riding in mind. Twenty-three vents and a removable chin bar make the 3R a friendly long-climb companion. For descents, overbrow ventilation allows gravity to push cool air into your shell. Warm, lighter air dispels through rear vents, reducing sweat. As sweat inevitably accumulates, fear not. Bell has hooked you up with a Sweat Guide that pulls moisture toward your helmet’s pads … away from the windows drawing your line. Available in variety of colorways.


Bell Super DH MIPS-Equipped >

Bell designed the Super DH MIPS to accommodate the downhill charging, bike park shredding all-mountain ripper. That rider who is all dirt, all day. Bell designed this dome-protector with progressive layers of EPS foam. This method uses varying densities to create a protective structure that specifically mitigates impact vibrations. This thoughtfulness will keep you calm, cool, and collected as you navigate your way down the ride of your life. The Bell Super DH boasts a removable chin bar for those pedally occasions, and is ATSM downhill certified. Available in a variety of colorways.


<Giro Switchblade MIPS

The surprisingly lightweight Giro Switchblade MIPS also boasts the convenience of a removable chin bar, but is also ATSM downhill certified. Giro accomplished this by leveraging stainless steel hardware and a series of internal anchors molded directly into the EPS foam. The rigid chin bar is easy to remove and to install. Rear grippers and an accommodating visor allow for a snug goggle fit, and a mount exists for your camera of choice. Giro says the Switchblade “is the most complex helmet [we] have made.” We say, “Giro, you done good!” Available in a variety of colorways.


Helmets for Pump Tracks, Dirt Jumps & BMX

If you live to rally berms, pump rollers, and send it off jumps at your favorite pump track or bike park, be sure to protect your noggin with an appropriate lid. The Bell Local is sharp OG, and a crew favorite — check it out below. For maximum safety, we recommend a full face helmet. See suggested models in the “downhill” section above.


Bell Local

Your presence matters; therefore, style at the park can be a thing. With the Bell Local, you get style and preventative protection — no compromise. Lightweight and extremely breathable (ten vents!), this lid boasts a solid ABS hard plastic shell and industry-backed EPS foam liner. An adjustable fit-system — Bell’s ActionFit — allows for in motion adjustments. Available in a variety of colors and patterns.


Trade in your old helmet and get 25% off a new one

Now that we’ve motivated you to protect your head and thereby protect the advancement of humankind (HERO!), come on in and check out Epicenter’s wide array of helmets. You’ll be impressed by the innovative technology driven by our ever-evolving bicycle community.

Replacing an old helmet? Hand it over to us and we’ll spot you 25% off a new noggin protector when you trade in that relic. Offer good March 1-31, 2019.

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