Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Bikes from Epicenter Last Longer...

These are just some of the things we do to make sure your bike is making you smile. We want you to experience the feeling of freedom that comes from owning a great bike. We will continue to go above and beyond so that you can enjoy life on two wheels!

1. Your Bike Includes Free Tune-Ups for Life 

Regular tune-ups are one of the best ways to keep your bike riding longer. By taking advantage of our free tune-ups, you are preventing unnecessary wear and tear which will extend the life of your bike’s components. Your free Epicenter tune-ups consist of wheel truing, hub adjustments, shifting adjustments, brake adjustments and more. This may sound like mechanical mumbo-jumbo, but for you this means more riding on a safer bike. Scheduling regular tune-ups will save you time and money, while allowing our service team to stay up-to-date on your bike’s health!

2. We Build Your Bike Right, From the Ground Up.

This is the only way we know for certain that your bike is in top condition before you ride it. One of the first things we check over is the wheels. Often, brand new wheels need stress relieving, so to ensure their safety and longevity we fine tune the spokes until the wheels are straight!  We also make sure that each bike is adequately greased. Grease is essential in helping your bike ride more smoothly, and can help prevent internal rust. Then we check that each bolt is properly torqued. Accurate torque is necessary so that the bolt and the components supported by the bolt are as strong as possible. By rebuilding your bike we can ensure the longevity of its components, inside and out!

3. Your Trek Bike Boasts an Excellent Warranty from the Manufacturer

Trek was founded in 1976 with a mission to build the best bikes in the world, and they succeeded. Today they are leading the cycling industry and making the best bikes for all types of riding. Another great thing about Trek is that their success is derived from research and engineering. This means that Trek bikes are built to last, and are available in a wide range of price points, from basic to pro!