Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Bikes Change Lives : Kenny Evans

When I started working at Epicenter Cycling as a bright-eyed and bushy-tailed teenager, I was a youthful buck with legs made for pedalin'. Little did I know bicycles would take over my life in the way that they have. There are plenty of things I’m thankful for when it comes to being in the bike world. But I want to talk about how much I’ve gained from being around the Epicenter crew day in and day out. Zack shows me daily how to rhyme and flow, and he can backflip a trail bike.

Sergio inspires me not only with his cross-country beastliness, but also with his advice on the best seafood to buy. Matt, our dear racer child, has taught me so much about speed and fashion. Then there’s Silver, equally adept at instructing us on bike tuning, electrical circuits, or wicked guitar licks. John has taught me more about trials skills and the ‘aloha’ lifestyle than anyone I’ve ever met. And then, of course, there’s Darin, our wheel master and resident Def Leppard expert. Where else could you meet such an amazing, mind-expanding group of folks?

Not only has my knowledge of bicycles continued to grow with every day I spend at Epicenter, but my proverbial quiver of bikes is exponentially growing as well. The latest addition, my Transition Trans-Am all-mountain hardtail, is a totally different kind of ride than anything I’ve owned before. It just goes to show that the bike world always encourages you to keep evolving. I am stoked to see where these two-wheeled iron horses will take me next.