Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

We are all about bike fitting at Epicenter Cycling, and having fit options is just one of the reasons why we carry Trek bikes with Women's Specific Design (WSD).  These bikes are designed to fit the specific riding needs of women, from the frame to the saddle.  

We understand that every person's needs are unique, and we will take the time to help you find the best bike for you.  Stop by the shop today for a FREE fitting, and feel comfort on two wheels!!!

Mountain /  

These bikes will get the job done and leave you satisfied ;) Tackle fire roads and flow trails with the Trek Skye and Cali WSD hard-tail mountain bikes. Or roll over the technical terrain with the Trek Lush. A bike named after the healthy green scenery you'll encounter on your epic MTB rides.

Road / 

From fitness to race ready, we're here for you with the full line up of WSD road bikes from Trek. The aluminum frame Lexa series has helped a lot of ladies launch into the touring & racing lifestyles. The Domane WSD is the ultimate in endurance riding. And the Silque is Trek's ladies-only all around awesome carbon road bike.

Town /

Town bikes are great for all types of riders. For perfect on and off road adventure hybrids, check out the Trek Neko, Shift or Verve. For speed and comfort, take a look at the FX fitness bike. When your overflowing with style, the Allant and Chelsea will suit you well, you be riding smooth and pretty!

Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

  • a positive friendly environment

  • knowledgeable mechanics that want to help you

  • accommodating sales staff that will support you during every purchase

  • bicycle advocacy and community involvement

Click the link below to read a great article!