Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Endurance Race /

Turn rough roads and gravel into miles of pleasure as you drop the hammer on your best ride ever. Channel your inner Cancellara on the cobbles of Roubaix, or take on your first or fiftieth solo century ride. However you pile on the miles, there's no better way to salute a long day in the saddle than on a Trek endurance race bike.

Performance Race /

You've earned this. You've put in the miles. You've sweated, suffered, spun and stomped to find your inner speed demon. Now its time for you to unleash the beast on the lightest, fastest, best spec'd bike on the market. Say goodbye to the peloton and hello to the smiles as you crush your PR's on sprints, climbs, and descents.

Sport /

You live in a beautiful place. Why not see more of it? A sport road bike is the perfect way to drink in the scenery while you smile the miles away. With a comfortable geometry designed to put you more upright, your eyes can stay on the prizes all around you. Take a spin up the coast, or down the back roads of Bonny Doon. Make the pavement your playground.

Fitness / 

You want to ride further. You want to ride faster. But maybe you don't want that drop handlebar feel.  That's cool; you're not alone! This is our most popular bike category, and with good reason. Trek's FX fitness bike is comfortable and capable to go the distance. Make it your commuter, your neighborhood bike, or your exercise inspiration.

Cyclocross /

Rock it on the Crockett. Rip it on the Crossrip. Blast 'em away on the Boone. Test the limits of your sanity, and smile while you suffer Trek's cyclocross line makes the best of the worst riding conditions. On or off the pavement, this bike can do it all. You can commute, credit card tour, crush the gravel roads and of course, cross it up on the CX course with these bikes.

Touring /

There’s no better way to see the world than at the speed of bike. A dedicated touring bike can carry you and whatever else you need to make it your rolling home away from home. With a stable, comfortable, confidence inspiring geometry, touring bikes are ready to take the burden off of your shoulders and put it on the panniers, where it belongs.

Triathlon / 

Trek tri bikes aren't just highly refined, absurdly aerodynamic machines that cheat the wind, transfer all your power to the road, and carry what you need to stay on course. Wether your discipline is TT or Triathalon, rest assured that every detail of a Trek Speed Concept is designed to meld (wo)man and machine into the best time-assasin ever created. Slay seconds off your PR's and leave the pack behind with this sleek and sexy machine.

highway1 epic.jpg

Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

  • a positive friendly environment

  • knowledgeable mechanics that want to help you

  • accommodating sales staff that will support you during every purchase

  • bicycle advocacy and community involvement

Click the link below to read a great article!