Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Welcome to Epicenter Cycling! 


Our Crew is here to help YOU get the most out of your cycling experience. We are proud to offer a positive, friendly environment with accommodating sales staff and knowledgeable mechanics that will assist you every time you visit.

Whichever kind of cyclist you are (or aspire to be), Epicenter Cycling has what you're looking for. From mountain to road, commuter to casual, dirt jump, beach cruisers, electric assist, or your little one's first Strider bike, we'll work our hardest to find the ride that's perfect for you. Sure, there are a lot of bicycle companies out there. And because we can't carry them all, we carry the best: Trek Bicycles, Electra, Phat Cycles, Haro, Bion-X, Strider and Transition. Amazing bikes with the most bang for your buck, the best warranties, and the coolest looks in the industry.

Test ride as many bikes as you want - it's important that you are happy, comfortable, and confident with your choice. And once you've found your dream bike, please keep this in mind: buying a bike isn't like buying a car, it’s more like buying a puppy! There are little things like parts, tools and accessories that will help you take care of your new bike-pet. We have what you need! Our line up of cycling gear has been tried and tested by the Crew. We tried it, we ride it, and we feel stoked to pass our knowledge on to you. While we're on the subject of "things you'll like" let's not forget about the importance of personal comfort... Our men's and women's apparel, saddles, and shoes have the seal of approval from the ladies and gents on our Crew. We've done the homework (you can copy off us if you want).

Another way Epicenter Cycling - your favorite local bike shop - likes to take care of you is through bicycle advocacy and community involvement. “Well, that sounds like hoo hah!” you might say… The truth is, we want to spread the joy of bikes as far and wide as we can! With SUPER fun social events, group rides, and behind the scenes trail work to accomplish constant growth in the bike industry, our Crew is working hard so you can play harder. Check out our Community Support page to learn how our Epicenter Crew has helped the cycling communities in Santa Cruz and Aptos.

All of us at Epicenter Cycling want you to know that we’re in this with you, for the long haul. Nothing stokes us more than watching YOU get stoked on bikes. That’s why when you commit to us, we commit to you with unlimited FREE tune-ups for the life of your bike, our professional fit guarantee and saddle fitting services, as well 10% off accessories for a year. *We ALSO offer financing options! When your dream bike is there, but the cash is not... ride home with 0% interest for 12 months with the Trek Credit Card.

Come visit us at one of our two convenient locations, in Santa Cruz and in Aptos. We are open 7 days a week (not to brag or anything). Your questions are always welcome. About bicycles. Because that's what we do best. (Or ask Sarah about her guacamole recipe, you won't be disappointed).

We don't want to sell you a bike. We want you to be sold on Cycling!


Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

- A positive friendly environment
- Knowledgeable mechanics that want to help you
- Accommodating sales staff that will support you during every purchase
- Bicycle advocacy and community involvement

**Owned by local cyclist Shawn Wilson and operated by friends and family!