Epicenter Cycling is your local bike shop, owned and operated by Santa Cruz locals. We’re here to help you get the most out of your cycling experience, because we want you to be as stoked on bikes as we are! Therefore, we’re proud to offer a positive, friendly environment with accommodating sales staff and knowledgeable mechanics to assist you every time you visit.
We carry a wide range of bicycles and e-bikes so you can rest assured we have THE bike that’s perfect for YOU. Test rides are always free — no matter how many bikes you want to try out! We also offer the very best in accessories, clothing, parts, and service. Plus, we now offer an on-line reservation system for our bike rentals and brand new shuttle service! Learn more about all we have to offer in more detail below.
quality bikes from top brands
We know there are a lot of choices out there and it can be hard to weed through the options. To that end, we offer the very best electric, mountain, road, gravel, commuter, dirt jump, beach cruiser, and kid’s bikes from top bicycle brands that ensure the most bang for your buck, the best warranty, and the coolest features in the industry.
Take a FREE test ride on bikes from Trek Bicycles, Electra, Blix, Wallerang, Vintage Electric, and Strider. Try out as many bicycles as you want at our bike shops. Most of all, we want you to be happy, comfortable, and confident with your choice!
Electric bicycles with their pedal assist technology are making life so much more fun and convenient for cyclists of all ages, abilities, and riding styles. We carry the largest range of electric bicycles in Santa Cruz County, from the very best brands. Choose from Trek mountain and commuter/hybrid e-bikes; Electra comfort/cruiser e-bikes; Blix comfort/cruiser e-bikes; and Vintage Electric commuter/hybrid e-bikes.
unlimited free tune-ups & more
We’re in this with you for the long haul, because we want to keep you stoked on bikes. So, we are proud to offer **unlimited FREE tune-ups** for the life of your bike.
Also, we include a full bicycle fit and saddle sizing at no charge. In addition, a Day One 15% accessory discount puts the cherry on top!
Finally, we offer financing options for when your dream bike is there, but the cash is not. Ride home with 0% interest for 12 months with the Trek Credit Card.
service & fittings
At Epicenter Cycling we love to ride bikes. So, we know how traumatic it can be waiting for your bike to get serviced. Rest assured that our experienced, personable mechanics will work hard to get your bicycle back to you in no time flat.
We can take care of YOU, too! We offer bicycle fittings, saddle sizing, cleat fittings, and suspension set up.
Cycling gear & components
Our selection of cycling gear has to pass the high standards of our crew. As a result, the parts, tools, and accessories we carry are top notch. Likewise, apparel, shoes, and saddles are of the highest quality and, above all, super comfy. We tried it and we liked it. Come in and see for yourself!
Rental & demo bikes
We offer a wide range of Trek and Electra rental bikes so you can experience all that the Santa Cruz area has to offer. Rent mountain bikes from our Aptos location, and rent mountain, road, cruiser and electric bikes from our Santa Cruz location. Browse bikes or secure one now using our convenient on-line reservation system.
We've taken on our buddy Dave’s shuttle service — Shuttle Smith Adventures — as Dave has retired from driving. Catch a comfortable, scenic lift from our Aptos store to the top of the Forest of Nisene Marks State Park, from which point you can take on the renowned singletrack loops at Soquel Demonstration State Forest before enjoying a beautiful descent through the redwoods back to the shop.