Epicenter Cycling - Santa Cruz Bike Shops

Locally Owned and Operated with Shops in Santa Cruz and Aptos

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Welcome to
Epicenter Cycling

Epicenter Cycling is your local bike shop, owned and operated by Santa Cruz locals. We’re here to help you get the most out of your cycling experience, because we want you to be as stoked on bikes as we are! Therefore, we’re proud to offer a positive, friendly environment with accommodating sales staff and knowledgeable mechanics to assist you every time you visit.

We carry a wide range of bicycles and e-bikes so you can rest assured we have THE bike that’s perfect for YOU. Test rides are always free — no matter how many bikes you want to try out! We also offer the very best in accessories, clothing, parts, and service. Plus, we now offer an on-line reservation system for our bike rentals and brand new shuttle service! Learn more about all we have to offer in more detail below.


quality bikes from top brands

We know there are a lot of choices out there and it can be hard to weed through the options. To that end, we offer the very best electric, mountain, road, gravel, commuter, dirt jump, beach cruiser, and kid’s bikes from top bicycle brands that ensure the most bang for your buck, the best warranty, and the coolest features in the industry.

Take a FREE test ride on bikes from Trek Bicycles, Electra, Blix, Wallerang, Vintage Electric, and Strider. Try out as many bicycles as you want at our bike shops. Most of all, we want you to be happy, comfortable, and confident with your choice!

Electric BiKES

Electric bicycles with their pedal assist technology are making life so much more fun and convenient for cyclists of all ages, abilities, and riding styles. We carry the largest range of electric bicycles in Santa Cruz County, from the very best brands. Choose from Trek mountain and commuter/hybrid e-bikes; Electra comfort/cruiser e-bikes; Blix comfort/cruiser e-bikes; and Vintage Electric commuter/hybrid e-bikes.

unlimited free tune-ups & more

We’re in this with you for the long haul, because we want to keep you stoked on bikes. So, we are proud to offer **unlimited FREE tune-ups** for the life of your bike.

Also, we include a full bicycle fit and saddle sizing at no charge. In addition, a Day One 15% accessory discount puts the cherry on top!

Finally, we offer financing options for when your dream bike is there, but the cash is not. Ride home with 0% interest for 12 months with the Trek Credit Card.

service & fittings

At Epicenter Cycling we love to ride bikes. So, we know how traumatic it can be waiting for your bike to get serviced. Rest assured that our experienced, personable mechanics will work hard to get your bicycle back to you in no time flat.

We can take care of YOU, too! We offer bicycle fittings, saddle sizing, cleat fittings, and suspension set up.

Cycling gear & components

Our selection of cycling gear has to pass the high standards of our crew. As a result, the parts, tools, and accessories we carry are top notch. Likewise, apparel, shoes, and saddles are of the highest quality and, above all, super comfy. We tried it and we liked it. Come in and see for yourself!

Rental & demo bikes

We offer a wide range of Trek and Electra rental bikes so you can experience all that the Santa Cruz area has to offer. Rent mountain bikes from our Aptos location, and rent mountain, road, cruiser and electric bikes from our Santa Cruz location. Browse bikes or secure one now using our convenient on-line reservation system.

Mtb Shuttle

We've taken on our buddy Dave’s shuttle service — Shuttle Smith Adventures — as Dave has retired from driving. Catch a comfortable, scenic lift from our Aptos store to the top of the Forest of Nisene Marks State Park, from which point you can take on the renowned singletrack loops at Soquel Demonstration State Forest before enjoying a beautiful descent through the redwoods back to the shop.

Visit Us in Person or on the WEB

We have two shops with easy parking for your convenience. Find us at 1730 Mission Street in Santa Cruz and 8035 Soquel Drive in Aptos. We’re open 7 days a week.

Also, be sure to follow us on Facebook and Instagram.

Contact Information

map of Epicenter Cycling in Aptos


8035 Soquel Dr Suite #23
Aptos, Ca 95003

Driving Directions
(831) 662-8100 

Mon - Fr. 10am - 6pm
Weekends 9am - 6pm

Map of Epicenter Cycling in Santa Cruz

Santa Cruz

1730 Mission St. Santa Cruz, Ca 95060

Driving Directions
(831) 423-9000

Mon - Fri 10am - 7pm
Weekends 9am - 6pm