Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

We offer the best apparel the cycling industry has to offer.
We tried it. We ride it. Now it's your turn!


We're so confident you'll love B. apparel, we'll give you 30 days to try it out.

Buy it. Wear it. Love it.  


Known for great MTB clothing and accessories, Fox has the technology to keep you looking, and smelling your best.

Giro - New Road

Great look, BEST fit.
Plus, rock the California Line from Giro New Road and support local business. It's sewn in Santa Cruz!



Known for their sturdy and stylish MTB clothing and gear.

Pearl iZumi

We chose Pearl Izumi for our team kit for several reasons: performance, quality, and comfort.

There are so many different forums and web-opinions about clothing and gear, some times it can be hard to decide what's best for you. We've taken feed back from local pro's as well as friends, family, customers (another word for friends) and employees to determine what fits, feels, and preforms the best.

Not all cycling clothing looks like a Lycra skin suit. If that's your jam, we can deliver. If you like your shorts to fit a bit looser, there are options here for you too! Same goes with shoes, jerseys, helmets and the works. We have it all, from basic to pro. Go for it, mix and match, this is cycling. There are no limits!

We know a lot but we don't know it all... Your feedback is really valuable to us. Please contact the Epicenter Crew if you have sizing questions, or if you have comments or suggestions regarding our apparel.

See something we haven't thought of yet? Let us know and we'll do our best to get it for you.