Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

With the Purchase of any Bike, we offer:

Lifetime Free Bicycle Tune-ups
Professional Bicycle Fitting
10% off Accessories for One Year
0% Interest for One Year
Trek Red Shield Wear & Tear Coverage
Trek Bicycle Warranty

We Provide the Best Customer Service in Town. Guaranteed.


Epicenter Cycling has two bike shops, which are located within riding distance to famous state park trails in Aptos and Santa Cruz.  These locations allow for beautiful riding right from our front door.  Whether heading to the beach, road riding through the hills of Santa Cruz, or going on a epic mountain bike ride, Epicenter Cycling is the place to begin.

Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

  • a positive friendly environment

  • knowledgeable mechanics that want to help you

  • accommodating sales staff that will support you during every purchase

  • bicycle advocacy and community involvement

Click the link below to read a great article!

*Owned by local cyclist Shawn Wilson and operated by friends and family!