Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

All Trek Mountain Bikes On Sale!

The new 2017 Trek mountain bikes offer THE best riding we've ever experienced! Trek engineers continue to lead the industry. Watch the videos below to learn more and come by our stores to take a test ride on our sweet local trails.

*ALL ON SALE THROUGHOUT MARCH*


The world's best-loved mountain bike keeps getting better. Fuel EX continues to set the bar for full suspension trail bike versatility, bringing race-day tech to all-day adventure.

Want a rugged, capable long-travel trail bike, and a nimble XC bike? Get both with Fuel EX. Whether it's your millionth mile on the trail or your first, you'll love this bike.


Remedy is the mountain biker's mountain bike. Want to push harder? Want more travel? Ready to graduate up? Remedy is your full suspension express ride to the next level.


Slash is designed from the ground up to conquer the gnarliest enduros, in a 29"-optimized package that makes this bike the undisputed king of the mountain.

Slash is built to dominate the most demanding mountain and ride with big 29" wheels on an aggressively capable yet lightweight carbon frame. Throw Slash down the most technical descent and fly back up.

Santa Cruz Open Streets

Open Streets Santa Cruz returns to West Cliff Drive on Sunday, October 9, 2016 from 9 a.m.-2 p.m. Mark your calendars for this beloved celebration of community health and coastal access.

Open Streets Goals

Create new public spaces and opportunities for safe, free, outdoor active recreation in urban settingsImprove community health through active livingPromote environmental connection and stewardshipFoster community and civic prideSpark ideas for creative use of public space that promote quality of lifePromote local businesses and eco-tourismProvide a memorable, fun and unique experience to participants

scopenstreets.org

Epicenter Crew Takes Tahoe

A few weeks ago, owner Shawn Wilson called me over and asked “Do you want to ride Tahoe next Thursday?”. So there I was at 5:30am on a Thursday morning, scrambling in my garage to find and extra tube and the match to my glove. I put my day pack on my back and swung my Camelbak around my belly, hopped on my saddle and pedaled in the dark over to the Mission Street shop. To my own surprise I was the first to arrive, questioning whether I should run over to the 24 hour Ferrells, but concluded that I didn’t want to keep riding around on a mountain bike in the dark with packs on my backside and frontside. Soon enough everyone arrived and we all gathered in excitement, as we were about to drive to Lake Tahoe, ride Mr.Toads Wild Ride, a trail only the boss-man had ridden before, and return to Santa Cruz all in one day. It was sure to be an adventure. We barely hit any traffic and arrived to the trailhead some time past 10am.

First we shuttled Armstrong and Corral. It was incredible! Armstrong was a glimpse into the rocky loose terrain we would later encounter on Toads, while Corral was full of berms and tabletops. The Sierra Buttes Trail Stewardship built Corral a few years ago and you can tell it was built by professionals- it is the perfect example of a sustainable, fun, and accessible trail. Bravo, SBTS!

After our second lap on Armstrong and Corral, we drove to the top of Armstrong and scrambled up the climb to Toads. The climb was about 8 miles long, and I think I dismounted more on the climb than I did on the descent due to lack of momentum. I thoroughly enjoyed the entire climb. It was flowy- no steep pitches. It was mostly in the shade, too!

Once at the top we were all excited and a bit antsy for the descent. I had heard so much about Toads beforehand- that it was difficult, that I might have to walk sections. It was like sailing through a gorgeous alpine paradise, with changes in terrain and habitat with every drop in elevation. I think I laughed and cheered the entire 6 miles down. I could not stop smiling. My teeth were caked in brown, high elevation dust. It was non-stop fun, and one of the best trails I’ve ever ridden. The first half was mostly rocky sections that never seemed to end. Nothing was extremely steep, just technical. We crossed through several meadows and breathtaking vistas. Unexpectedly, near the bottom it became very flowy and loose with long, wide turns, and a few staircases. I can’t express enough just how fun it was to ride such a long descent with so much variation in discipline.

We finished riding around 6pm and headed to the lake to jump in. Magically, a reggae concert was just starting on the beach. We sat in the water, letting the waves wash over us, and looked around at each other grinning. Without saying anything at all, we knew we had just shared a day in paradise.

Trail Dog's First Trail Experience

After many a mornings cruising in De La Veaga park, it was time to go on a real trail experience together. Meet Iva Belle, my 6-month old trail-dog-in-training. We loaded up the car, picked up our buddy Lawrence, and headed down to Cuesta Ridge in San Louis Obispo. With only a 2.8 mile climb up a paved fire road, we were ready to descend and boy was my dog fast! She totally outran my bike for a good 2 miles. It was impressive watching her take the outside line on berms and running from side to side of the trail. The last part of the trail was called "The Eucs," which had amazing wood-berm features and small jumps, which we lapped two...okay three, maybe four times because we couldn't get enough! On the way out, we got to descend back down the 2-mile paved road. Iva Belle was lagging behind, wiped out from her day of adventuring. She found herself a nice comfortable spot on my lap, resting her face on the handlebars enjoying a nice breeze of cool air hitting her face all the way back to the car. From there we exchanged high-fives and headed to SLO Brew to share some beers.

-Courtney Short

The Ride to Emerald City

A weekend ago I fulfilled a dream I have carried since the age of 14; riding around Lake Tahoe. The dream sprung from many summers spent at a cabin in Tahoe City with family friends. Each year we would all gather and watch the Tour de France. I was a big fan of the infamous yellow rubber band labeled "Livestrong". 

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