Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

The Epicenter Cycling Crew

Meet our AWESOME Crew members. All of the people mentioned below work at Epicenter Cycling to make sure that you have WONDERFUL cycling experiences. It's important to know who you're working with, so we've done our best to show you a glimpse of the BEAUTIFUL personalities that compose the Epicenter Cycling Crew.


Fearless Leaders


Shawn - Co-owner

If you were wondering why Epicenter is so awesome, I'll tell you.

It's because Shawn is all about bikes.

Bikes all day, bikes in his dreams, bikes, bikes, bikes.

He is so enthusiastic and excited about the benefits of cycling that it rubs off on EVERY person he meets.

Kazia - Co-owner

An amazing sister, auntie, and friend. Kazia is the co-founder and co-owner of Epicenter Cycling.

She is proud of the business they built together and is dedicated to maintaining a beautiful, warm, welcoming bike shop.

Vanessa - Aptos Store Manager

Moved here with her wifey, Melinda and pudge-face-love-ball baby girl, Maya, from Arizona and became the majestic and fearless leader of the Aptos crew.

Vanessa is the queen bae of the bike world, she has 15 years experience in the bike industry. Vanessa rides her fat bike to work almost everyday.

Candice - SC Store Manager

Candice likes people. You might see her riding around town with her husband and two doggies, who frequently act as greeters at Epicenter West, or on the Emma McCrary trail, getting shready.

Candice also enjoys gardening, camping, swimming, and hiking.


Aptos Crew


Matt -Assistant to the Regional Manager Matt LOVES cycling. Despite this redeeming quality it's hard to take him seriously because of his Justin Timberlake tattoo, and the fact that he needs every other weekend off for Twilight Series cosplay. Much to his chagrin, his repeated requests to be called "Black Rose Immortal" have gone unheeded by the rest of the crew.

Matt -Assistant to the Regional Manager

Matt LOVES cycling. Despite this redeeming quality it's hard to take him seriously because of his Justin Timberlake tattoo, and the fact that he needs every other weekend off for Twilight Series cosplay. Much to his chagrin, his repeated requests to be called "Black Rose Immortal" have gone unheeded by the rest of the crew.

Silver - Service Manager

Silver does not like having his picture taken. He does like fixing bikes, making music, and a little electrical work on the side.

MAN is he a great mechanic and a great father to the beautiful pup Kita.

Sergio: Sergio has a heart of gold and is a wonderful mechanic at Aptos shop. As a fine man once said: "Don't chase your dreams, catch them."

Sergio:

Sergio has a heart of gold and is a wonderful mechanic at Aptos shop. As a fine man once said:

"Don't chase your dreams, catch them."

Cody: Our e-biking mechanic. Cody is packed full of technical information - if you’re looking for a breakdown of your bikes current state of health, he will bore you with the technical details. Singing and wrench slinging are his specialties.  

Cody:

Our e-biking mechanic. Cody is packed full of technical information - if you’re looking for a breakdown of your bikes current state of health, he will bore you with the technical details. Singing and wrench slinging are his specialties.

 

John:

One of the most popular and successful American orchestral composers of the modern age, John Williams is the winner of five Academy Awards, 17 Grammys, three Golden Globes, two Emmys and five BAFTA Awards from the British Academy of Film and Television Arts.

Just kidding, but really, he's nice.

Owen:

Where to start... Master dirt jumper - goofy gangly ginger haired mega grom of Aptos. Amazing human, better digger.

#RideOrDie


Santa Cruz Crew


Grace - Assistant to the Regional Manager This spicy young British-born police academy attendee is currently working undercover as one of our sales associates. She stops shoplifters dead in their tracks with a cold glare - she doesn’t miss anything.

Grace - Assistant to the Regional Manager

This spicy young British-born police academy attendee is currently working undercover as one of our sales associates.

She stops shoplifters dead in their tracks with a cold glare - she doesn’t miss anything.

Scott:  The newest member of the Crew. Cycling enthusiast. #liveslowridefast #tuesdaynightmoto www.strava.com/clubs/tuesdaynightmoto

Scott:

 The newest member of the Crew. Cycling enthusiast.

#liveslowridefast #tuesdaynightmoto www.strava.com/clubs/tuesdaynightmoto

Richard: This Mission St. salesman spends his free time sitting on west cliff reading his favorite romance Sci-Fi novel; Touched by an Alien by Gini Koch. His other hobbies include: riding moto, rocking out to heavy metal, KARATE, jamming on the sax, gardening with his cat-loving aunt, drinking appletini’s with said aunt’s eight cats, and driving RC Cars (Yes, RC cars).

Richard:

This Mission St. salesman spends his free time sitting on west cliff reading his favorite romance Sci-Fi novel; Touched by an Alien by Gini Koch. His other hobbies include: riding moto, rocking out to heavy metal, KARATE, jamming on the sax, gardening with his cat-loving aunt, drinking appletini’s with said aunt’s eight cats, and driving RC Cars (Yes, RC cars).

Rob: The bearded bike builder. Todd rocks out to Sinatra while turning his wrench.  A jazzy dude with jazzy taste in music and a cat named Phoebe. Todd is always stylin' with his epic beard, and is not afraid to rock a mullet.

Rob:

The bearded bike builder. Todd rocks out to Sinatra while turning his wrench.  A jazzy dude with jazzy taste in music and a cat named Phoebe. Todd is always stylin' with his epic beard, and is not afraid to rock a mullet.

Zack:

We named our mannequin after him because he dresses himself like a pro. Zack is one of our mechanics at Epicenter West. If I was to guess what his spirit animal is, it would probably be a big sweet, downhill-loving teddy bear... on a bike... who wears a lot of bright colors.

James: Fresh faced and bright eyed, James came off the touring bike after traveling across the country from New Hampshire. James fell in love with Santa Cruz and decided to stay for a while… Expert mechanic and salesperson. James’s sweater collection is better than your Grandma’s.

James:

Fresh faced and bright eyed, James came off the touring bike after traveling across the country from New Hampshire. James fell in love with Santa Cruz and decided to stay for a while… Expert mechanic and salesperson. James’s sweater collection is better than your Grandma’s.

Lanky Matt: This up and coming mechanic is studying hard to become - the very best like no mechanic ever was. At a glance he looks like tall Harry Potter, he’s quick on his feet and always has a smile on his face. He retired from racing after high school.

Lanky Matt:

This up and coming mechanic is studying hard to become - the very best like no mechanic ever was. At a glance he looks like tall Harry Potter, he’s quick on his feet and always has a smile on his face. He retired from racing after high school.

Ryan: Part time bike builder, part time grocer at Deluxe Foods in Aptos, Ryan is a sweet new gromlet at the shop. He is a nice guy and has a great hair cut. Always has a positive attitude and is hard working.

Ryan:

Part time bike builder, part time grocer at Deluxe Foods in Aptos, Ryan is a sweet new gromlet at the shop. He is a nice guy and has a great hair cut. Always has a positive attitude and is hard working.

Michele: This bubbly dynamo works behind the scenes at Epicenter to make sure you are up-to-date with all of our crazy parties, awesome sales and events, and community projects. It's hard to pin nomadic Michele down in the 831 as she's often off on one adventure or another, exploring the western US with her canine pal Seabee and R-Pod travel trailer, but she always returns to her Epicenter family saying "There's no place like home."

Michele:

This bubbly dynamo works behind the scenes at Epicenter to make sure you are up-to-date with all of our crazy parties, awesome sales and events, and community projects. It's hard to pin nomadic Michele down in the 831 as she's often off on one adventure or another, exploring the western US with her canine pal Seabee and R-Pod travel trailer, but she always returns to her Epicenter family saying "There's no place like home."


Furry Crew Members


Sweetie: What can we say about Sweeto Bandito? Well, she certainly lives up to her name! This sweet girl won't play fetch or chase toys, but if you want to snuggle, she's your girl.

Sweetie:

What can we say about Sweeto Bandito? Well, she certainly lives up to her name! This sweet girl won't play fetch or chase toys, but if you want to snuggle, she's your girl.

Riley: The Wilson-Pennino legacy. Cute and sassy like her Mom. Full of energy and lanky like her Dad. This feisty feline can be found at Epicenter West pestering the pups in her spare time. 

Riley:

The Wilson-Pennino legacy. Cute and sassy like her Mom. Full of energy and lanky like her Dad. This feisty feline can be found at Epicenter West pestering the pups in her spare time. 

Bane: This big boy will melt your heart with tender kisses and sweet puppy love. Swing by the Mission shop if your in need of puppy play time or snuggles.  Bane will howl his way into your heart and into our shop. He is the unofficial shop greeter and mascot. 

Bane:

This big boy will melt your heart with tender kisses and sweet puppy love. Swing by the Mission shop if your in need of puppy play time or snuggles.  Bane will howl his way into your heart and into our shop. He is the unofficial shop greeter and mascot. 

Launch: Hyper twin sister of Sweetie. If you mention the words "ball," "treat," "walk," or "auntie," she will get really excited and spin in circles. If you throw her ball for her, plan on staying in the shop all day because you'll never tire her out..

Launch:

Hyper twin sister of Sweetie. If you mention the words "ball," "treat," "walk," or "auntie," she will get really excited and spin in circles. If you throw her ball for her, plan on staying in the shop all day because you'll never tire her out..


Marketing and Community Support


About Epicenter Cycling...

Epicenter Cycling has two bike shops, which are located within riding distance to famous state park trails in Aptos and Santa Cruz.  These locations allow for beautiful riding right from our front door.  Whether heading to the beach, road riding through the hills of Santa Cruz, or going on a epic mountain bike ride, Epicenter Cycling is the place to begin.

Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

  • a positive friendly environment

  • knowledgeable mechanics that want to help you

  • accommodating sales staff that will support you during every purchase

  • bicycle advocacy and community involvement

Click the link below to read a great article!
http://www.hilltromper.com/article/epicenter-cycling


Epic Alumni 

Eli: 
… Loves snow skiing almost as much as mountain biking, surfing and disc golfing. Eli learned bike mechanics through a county ROP class, and is now helping as an instructional assistant in the program. While in the class Eli started a non-profit program called Cycle Forward to provide loaner bikes to clients of the Homeless Services Center. He’s now studying mechanical engineering at Cabrillo. Fun Fact: he continues to practice pole vaulting and can currently clear the height of an adult male polar bear!

Sarah:

This seriously stunning lady has been slinging wrenches as a pro bike mechanic for 15 years (with the exception of a one year stint working for Trek Bicycles in Wisconsin.) She's way too cool for Wisconsin, so we're keeping her forever. Sarah loves riding single-track, wrenching at Epicenter, and hanging out with her adopted shop sisters, Kazia and Candice.

David: Our newest mechanic and old time friend! When David is not slinging wrenches in Santa Cruz he plays Les Diptik with his partner Céline Rey, "...a clown duo performing internationally in Circus, Theater, and Variété." Check out the Le Diptik FB page here.

David:

Our newest mechanic and old time friend! When David is not slinging wrenches in Santa Cruz he plays Les Diptik with his partner Céline Rey, "...a clown duo performing internationally in Circus, Theater, and Variété."

Check out the Le Diptik FB page here.

Lawrence:

If you never thought that punk rock, Blue Grass, cats and bicycles go together, you're dead wrong. These are the fundamental components that make up a Lawrence. Our Lawrence is also made of bike grease, burritos, and laughter.