Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

Bikes Change Lives : Shasta Webb

When you learn to ride mountain bikes in a community of very talented riders, it’s easy to convince yourself that you suck at riding.

For about a year after I started riding dirt, I felt like a total beginner. I vice-gripped the brakes down most descents, I tipped over pretty much every ride, and I’d walk my bike on areas I thought were too technical.

After a while, even though I had made a bit of progress, I still felt like a helpless novice. So, naturally, when a co-worker at Epicenter encouraged me to try riding Berm Reynolds, a trail several degrees of difficulty beyond my comfort zone, my initial reaction was incredulity. In my mind I was still at bunny hill level. But with some coaxing, my mindset shifted. Maybe I could try it. I might be slow, I reasoned, but every trail is worth a try.

So, with two co-workers leading the way, I attempted Berm, and it was fairly disastrous.

Unaccustomed to sharp, wall-ridey turns, I rode off the trail several times. I psyched myself out before steep chutes and awkwardly clambered down them on foot. I approached small booters and slammed my brakes on right before them. All in all, it was a C minus at best. Returning back to work that day, I felt I had let myself down.

I resolved to try it again.

A few weeks later I went back. I was anxious the entire ascent, replaying in my mind the features of the trail I could remember. I told myself to stay calm, lay off the brakes, and follow my friend’s line.

When we dropped into the top portion of the trail, I felt like I was in a trance. I looked ahead, quieted my mind, and rode the trail without thinking. When we stopped about halfway down, I was blown away at how much better I was riding. Deep breaths, a looser grip, and some encouragement had completely changed my experience. When I made it through the lower section of trail unscathed, I knew I had left behind many of the doubts that plagued me before. I had overcome my fear, and I finally saw how far my riding had come.