Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Bike Shop

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

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Dirt Jump /

Been longing to take your turn on the pump track with the rest of the crew?  Well, wait no longer.  You can ride yourself into dirt jump glory with a bike meant to take it as hard as you can give it. Come check out and test ride a proper dirt jumper from Haro, Trek, and Mirraco at either of our locations.

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"I couldn't imagine a better slopestyle bike than the one Trek custom builds for me. Together, we sat down and designed a frame with the perfect angles and suspension for slopestyle. I wouldn't want to ride anything else."  - Cam McCaul

BMX /

Get 'em started young, and keep 'em going with a BMX bike. With wheel sizes starting a small as 12", we can get your little grom riding safely and comfortably.

Way past grom stage? No worries. We got you covered with an arsenal of Haro and Mirraco bikes.



On a more serious note... Riding bikes is an adventure, and we want to remind you to ALWAYS wear the appropriate crash gear so you're always safe.

Sometimes the sun gets in your eyes.  Or your timing is a bit off, for some reason.  So please don't forget to rock your helmet. If you're not sure what the right gear consists of, we'd be happy to point you to the right styles of helmet, shoes, shorts and pads for whatever type of riding you're doing. Come visit either Epicenter location for more safety information.

Live to ride another day.



Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

  • a positive friendly environment

  • knowledgeable mechanics that want to help you

  • accommodating sales staff that will support you during every purchase

  • bicycle advocacy and community involvement

Click the link below to read a great article!
http://www.hilltromper.com/article/epicenter-cycling