Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Epicenter Cycling, with bike shops in Santa Cruz and in Aptos, is your home for Trek bicycles, electric bicycles, bicycle rentals, bicycle repairs, bicycle fitting, and bicycle service. We carry electric bikes, pedal-assist bikes, mountain bikes, road bikes, urban bikes, comfort bikes, dirt jumpers, women's bikes, kids' bikes and beach cruisers from Trek Bicycles, Electra Bicycle Co., Vintage Electric, Blix Bicycles, Fit Bike Co., Wallerang, and Haro. Our friendly and knowledgeable crew is here to assist you seven days a week. Locally owned and operated by family and friends.

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Electra Attitude /

Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it.

They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own.

Throw in a little Flat Foot Technology® and you’ve got yourself one sweet ride.

Electra Fashion /

Turn the sidewalk into runways with these sweet, playful designs.

The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control.

Take a ride and you’ll realize that beauty is way more than skin deep.

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Electra Classic Cruisers /

Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars.

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Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

  • a positive friendly environment

  • knowledgeable mechanics that want to help you

  • accommodating sales staff that will support you during every purchase

  • bicycle advocacy and community involvement

Click the link below to read a great article!
http://www.hilltromper.com/article/epicenter-cycling