Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

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Townie /

We know there are so many Townies to choose from, it can be hard to decide. Some people just pick their favorite color, which is cool. But you might want to look into things like the number of gears or balloon tires. 
No matter what, it’s all good.

Townie Go! /

The pedal assist system has been perfectly blended into Electra’s Townie Balloon bicycle. It’s like the jetpack you’ve always wanted, and the comfort and control you’ve always enjoyed with Electra’s patented Flat Foot Technology®. Yes, the future is here.


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Shift /  

Shift into a biking state of mind. This relaxed comfort bike is such a fun, easy, confidence-inspiring way to get active, it’ll have you inventing reasons to get out and ride.

Looking to make a positive change? Want to be more active, feel better, do something good for yourself? Hop on and let Shift Comfort remind you of just how great it feels to go by bike.

Verve / 

Verve is the versatile, easy-riding hybrid bike that will carry you wherever you want to go. It’s a light, fun, comfortable companion mile after mile.

Enjoy the ride! Pavement or path, recreation or fitness, charity ride or commute, the smooth-riding Verve Hybrid makes every mile fun and easy.

Pure /

Pure is as fun and easy as a bike should be. Easy on, easy off. Simple gearing. Smooth ride. Comfy saddle. Feet flat on the ground when you’re stopped. Ahhhh.

Biking just doesn't get any easier than this. Pure's low stance and stable ride give you the confidence to hop on and go. You’ll want to bike everywhere!

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Tandem /  


Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles.

We accomplish this by providing,

  • a positive friendly environment

  • knowledgeable mechanics that want to help you

  • accommodating sales staff that will support you during every purchase

  • bicycle advocacy and community involvement

Click the link below to read a great article!
http://www.hilltromper.com/article/epicenter-cycling