Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Welcome to Epicenter Cycling!

Our Crew is here to help you get the most out of your cycling experience. We are proud to offer a positive, friendly environment with accommodating sales staff and knowledgeable mechanics that will assist you every time you visit.

Whichever kind of cyclist you are (or aspire to be), Epicenter Cycling has what you're looking for. From mountain to road, commuter to casual, dirt jump, beach cruisers, electric assist, or your little one's first Strider bike, we'll work our very hardest to find the ride that's perfect for you. Sure, there are a lot of bicycle companies out there. And because we can't carry them all, we carry the best: Trek Bicycles, Electra, Phat Cycles, Haro, Blix, Strider and Transition. Amazing bikes with the most bang for your buck, the best warranties, and the coolest features in the industry.

At our bike shops, you can test ride as many bikes as you want - it's important that you are happy, comfortable, and confident with your choice. And once you've found your dream bike, please keep this in mind: buying a bike isn't like buying a car, it’s more like buying a puppy! There are little things like parts, tools, and accessories that will help you take care of your new bike-pet. We have what you need!

Our line up of cycling gear has been tried and tested by the Crew. We tried it, we ride it, and we're stoked to pass our knowledge on to you.

While we're on the subject of "things you'll like" let's not forget about the importance of personal comfort... Our men's and women's apparel, saddles, and shoes have the seal of approval from the ladies and gents on our Crew. We've done the homework (you can copy off us if you want).

Another way Epicenter Cycling - your favorite local bike shop - likes to take care of you is through bicycle advocacy and community involvement. “Well, that sounds like some hoo hah!” you might say… The truth is, we want to spread the joy of bikes as far and wide as we can! With SUPER fun social events, group rides, and behind the scenes trail work to accomplish constant growth in the bike industry, our Crew is working hard so you can play harder. Check out our Community Support page to learn how our Epicenter Crew has helped the cycling communities in Santa Cruz and Aptos. Or check out our lastest events and projects here.

You should know that we’re in this with you, for the long haul. Nothing stokes us more than watching YOU get stoked on bikes. That’s why when you commit to us, we commit to you with unlimited FREE tune-ups for the life of your bike, our professional fit guarantee and saddle fitting services, as well 10% off accessories for a year. *We ALSO offer financing options! When your dream bike is there, but the cash is not... ride home with 0% interest for 12 months with the Trek Credit Card.

Come visit us at one of our two convenient locations, in Santa Cruz and in Aptos. We are open 7 days a week (not to brag or anything). Your questions are always welcome. Especially bout bicycles. Because that's what we do best. (Bicycles, and being cute. One could say we're the cutest bike shop in Santa Cruz.)

We LOVE our Trek and Bontrager Family

TREK: Shop owner, Shawn Wilson raced all different brands during DH career. There was one company that stood out among the rest: Trek Bicycles. Founded in Waterloo, Wisconsin in 1978, Trek bicycles strives to be the best in class in all that they do. And the high standard of business ethics married to the brightest minds in engineering and innovation means that Trek bicycles is like none other in the industry. . Over the years we have developed a close relationship with our Trek family and we can’t think more highly of them. They take care of Epicenter Cycling and our customers now, and they always will.

Bontrager: Founder of Bontrager, Keith B. is pretty ok, too. He lives in Santa Cruz and brings us tasty snacks for fun sometimes. We are proud to offer the Bontrager product which is the only brand in the industry backed by a 30 day comfort guarantee, no questions asked. This 30 day product guarantee really speaks to the quality of Bontrager product and gear which continues to improve every year.

We’re here to help YOU get the most out of your cycling experience!

  • Mountain, road, commuter & cruiser bikes
  • Top of the line cycling gear, clothing & accessories
  • Service by experienced, knowledgeable mechanics
  • Positive, friendly environment
  • Bike advocacy and community involvement

We have two shops for your convenience: 1730 Mission Street in Santa Cruz (on the westside) & 8035 Soquel Drive in Aptos (in Aptos Village)

Visit us in person anytime, and remember to follow us on Facebook and Instagram.

Contact Information

map of Epicenter Cycling in Aptos


8035 Soquel Dr Suite #23
Aptos, Ca 95003

Driving Directions
(831) 662-8100 

Mon. - Fri. 11am - 7pm
Weekends 9am - 6pm

Map of Epicenter Cycling in Santa Cruz

Santa Cruz

1730 Mission St. Santa Cruz, Ca 95060

Driving Directions
(831) 423-9000

Mon. - Fri. 10am - 7pm
Weekends 9am - 6pm