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Meet our family, and learn why we're “Santa Cruz Locals Making a Difference”.
See the latest line up of bikes available at Epicenter Cycling.
We can’t carry everything, so we carry the best. We tried it, we ride it. Now it’s your turn.
Shop at our BRAND NEW online store, where we offer the finest selection of bikes and cycling gear.
Welcome to Epicenter Cycling!
Our Crew is here to help YOU get the most out of your cycling experience. We are proud to offer a positive, friendly environment with accommodating sales staff and knowledgeable mechanics that will assist you every time you visit.
Whichever kind of cyclist you are (or aspire to be), Epicenter Cycling has what you're looking for. From mountain to road, commuter to casual, dirt jump, beach cruisers, electric assist, or your little one's first Strider bike, we'll work our hardest to find the ride that's perfect for you. Sure, there are a lot of bicycle companies out there. And because we can't carry them all, we carry the best: Trek Bicycles, Electra, Phat Cycles, Haro, Bion-X, Strider and Transition. Amazing bikes with the most bang for your buck, the best warranties, and the coolest looks in the industry.
Test ride as many bikes as you want - it's important that you are happy, comfortable, and confident with your choice. And once you've found your dream bike, please keep this in mind: buying a bike isn't like buying a car, it’s more like buying a puppy! There are little things like parts, tools and accessories that will help you take care of your new bike-pet. We have what you need! Our line up of cycling gear has been tried and tested by the Crew. We tried it, we ride it, and we feel stoked to pass our knowledge on to you. While we're on the subject of "things you'll like" let's not forget about the importance of personal comfort... Our men's and women's apparel, saddles, and shoes have the seal of approval from the ladies and gents on our Crew. We've done the homework (you can copy off us if you want).
Another way Epicenter Cycling - your favorite local bike shop - likes to take care of you is through bicycle advocacy and community involvement. “Well, that sounds like hoo hah!” you might say… The truth is, we want to spread the joy of bikes as far and wide as we can! With SUPER fun social events, group rides, and behind the scenes trail work to accomplish constant growth in the bike industry, our Crew is working hard so you can play harder. Check out our Community Support page to learn how our Epicenter Crew has helped the cycling communities in Santa Cruz and Aptos.
All of us at Epicenter Cycling want you to know that we’re in this with you, for the long haul. Nothing stokes us more than watching YOU get stoked on bikes. That’s why when you commit to us, we commit to you with unlimited FREE tune-ups for the life of your bike, our professional fit guarantee and saddle fitting services, as well 10% off accessories for a year. *We ALSO offer financing options! When your dream bike is there, but the cash is not... ride home with 0% interest for 12 months with the Trek Credit Card.
Come visit us at one of our two convenient locations, in Santa Cruz and in Aptos. We are open 7 days a week (not to brag or anything). Your questions are always welcome. About bicycles. Because that's what we do best. (Or ask Sarah about her guacamole recipe, you won't be disappointed).
Aptos (831) 662-8100
Monday - Friday 11:00am - 7:00pm
Saturday - Sunday 9:00am - 6:00pm
8035 Soquel Dr Suite #23
Santa Cruz (831) 423-9000
Monday - Friday 10:00am - 7:00pm
Saturday - Sunday 9:00am - 6:00pm
1730 Mission St
Santa Cruz, Ca
Fuel 7 ON SALE NOW
This amazing bike is on close-out! Save $500 on a brand new trail savvy Trek mountain bike! The fuel is perfect for Santa Cruz mountain bike trails.
This bike comes fully equiped with Trek 4 series carbon, full Ultegra gruppo, and race ready components. Save $650 now!!!
Demo Bike SALE
Save up to $1,200 on a re-furbished Trek Demo bike! There are only a few left in stock... Give us a ring to see if your size is available.
At Epicenter Cycling, we take pride in the quality of the product and services that we offer! Trek and Bontrager are two of the brands you will see most at our bike shops... because these brands are extra awesome.
Why we LOVE Trek Bikes
Trek offers the best engineering at the best price for all styles of riding: commuting, fitness, family, fun, racing and recreation. Although Trek is the largest bicycle company in the US, they work hard to support us locally. Shop owner and Santa Cruz local Shawn Wilson has been riding and racing Trek bicycles for years. He and his staff of like-minded cyclists are eager to welcome you into the Trek family.
Bontrager is our favorite clothing and accessories manufacturer. Keith Bontrager, who lives here in Santa Cruz expanded from a one-man custom frame shop to a limited production facility based in Santa Cruz, California, and was brought on board with Trek in 1992 (ish). Besides being an awesome engineer, he's also our frequent customer and great friend. We are proud to offer the Bontrager product - which is backed by a 30 day unconditional guarantee, no questions asked.
We want you to be happy on your bike, and with the Bontrager brand you can take the guesswork and gamble out of the clothing, bike parts, and accessories you've had your eyes on.
Buy it. Try it. Love it.