Epicenter Cycling - Santa Cruz Bike Shops

Santa Cruz Locals Making a Difference.

1730 Mission St, Santa Cruz 831.423.9000 - 8035 Soquel Dr, Aptos 831.662.8100

Welcome to Epicenter Cycling! 

To help YOU get the most out of your cycling experience we offer the following products and services:

Our Mission is to use our knowledge and enthusiasm to support the cycling community and promote healthy lifestyles. 
We accomplish this by providing:

  • a positive friendly environment
  • knowledgeable mechanics
  • accommodating sales staff that will support you during every purchase
  • bicycle advocacy and community involvement
  • SUPER fun social events for folks with bicycle-brain. A condition that plagues most of Santa Cruz and it's visitors.

But wait!  There's more!  When you purchase your bike from Epicenter Cycling, we offer 10% off accessories for a whole year, our proper bicycle fitting guarantee, and FREE tune-ups for the life your bike!

We ALSO offer financing with 0% interest with the Trek Credit Card. AND we have two convenient locations, in Santa Cruz and in Aptos. We are open 7 days a week. ( not to brag or anything )

Contact Information

Aptos (831) 662-8100 

Monday - Friday 11:00am - 7:00pm 
Saturday - Sunday 9:00am - 6:00pm


8035 Soquel Dr Suite #23 
Aptos, Ca

Driving Directions

Santa Cruz (831) 423-9000

Monday - Friday 10:00am - 7:00pm 
Saturday - Sunday 9:00am - 6:00pm

Santa Cruz:

(Now Open) 
1730 Mission St
Santa Cruz, Ca 95060

Driving Directions

At Epicenter Cycling, we take pride in the quality of the product and services that we offer! Trek and Bontrager are two of the brands you will see most at our bike shops... because these brands are extra awesome.

Why we LOVE Trek Bikes

TREK offers the best engineering at the best price for all styles of riding:  commuting, fitness, family, fun, racing and recreation.

Although Trek is the largest bicycle company in the US, they work hard to support us locally. Shop owner and Santa Cruz local Shawn Wilson has been riding and racing Trek bicycles for years.  He and his staff of like-minded cyclists are eager to welcome you into the Trek family.

Bontrager is our favorite clothing and accessories manufacturer. Keith Bontrager, who lives here in Santa Cruz. He expanded from a one-man custom frame shop to a limited production facility based in Santa Cruz, California, and was brought on board with Trek in 1992 (ish).

Beside being an awesome engineer, he's also our frequent customer and great friend. We are proud to offer the Bontrager product - which is backed by a 30 day unconditional guarantee, no questions asked.

We want you to be happy on your bike, and with the Bontrager brand you can take the guesswork and gamble out of the clothing, bike parts, and accessories you've had your eyes on.

Buy it. Try it. Love it.