Welcome to Epicenter Cycling!
The Epicenter Crew is here to help you get the most out of your cycling experience. We are proud to offer a positive, friendly environment with accommodating sales staff and knowledgeable mechanics to assist you every time you visit.
Bring Home Your Dream Bike Whichever kind of cyclist you are (or aspire to be), Epicenter Cycling has what you're looking for. From mountain to road, commuter to casual, dirt jump, beach cruisers, electric assist, or your little one's first Strider bike, we'll work our very hardest to find the ride that's perfect for you.
There are a lot of bicycle brands out there. And because we can't carry them all, we carry the best: Trek Bicycles, Electra, Haro, Fit Bike Co., Blix, Wallerang, Vintage, and Strider. Amazing bikes with the most bang for your buck, the best warranties, and the coolest features in the industry.
At our bike shops, you can test ride as many bikes as you want - it's important that you are happy, comfortable, and confident with your choice.
Benefits of Buying a Bike from Epicenter You should know that we’re in this with you, for the long haul. Nothing stokes us more than watching YOU get stoked on bikes. That’s why when you commit to us, we commit to you with unlimited FREE tune-ups for the life of your bike, our professional fit guarantee and saddle fitting services, day one 15% accessory discounts and 10% year one accessory discounts.
We ALSO offer financing options! When your dream bike is there, but the cash is not... ride home with 0% interest for 12 months with the Trek Credit Card.
Let’s Talk about E-Bikes You’ve heard the hype about e-bikes, but may still be wondering ... why? This is why WE think the advent of e-bikes is a life-changing revolution in cycling:
- Ditch the Car: No gridlock, emissions, or parking fees
- No sweat commute
- Get around town faster
- Enjoy going uphill
- Explore more in less time
- Level the playing field in group rides
We offer commuter and mountain e-bikes from the very best brands: Trek, Blix, Wallerang, and Vintage Electric. Stop by to learn more and start transforming YOUR life!
Apparel, Parts and Accessories Once you've found your dream bike, please keep this in mind: buying a bike isn't like buying a car, it’s more like adopting a puppy! There are little things like parts, tools, and accessories that will help you take care of your new bike-pet, and we have what you need. Our lineup of cycling gear has been tried and tested by the Crew. And we know how important comfort is – our apparel, shoes and saddles all boast a seal of approval from the ladies and gents on our Crew.
We tried it, we ride it, and we're stoked to pass our knowledge on to you. We've done the homework – feel free to copy off us!
Community Involvement Another way Epicenter Cycling - your favorite local bike shop - likes to take care of you is through bicycle advocacy and community involvement. We want to spread the joy of bikes as far and wide as we can! With SUPER fun social events, group rides, and behind the scenes trail work to accomplish constant growth in the bike industry, our Crew is working hard so you can play harder. Check out our Community Support page to learn how our Epicenter Crew has helped the cycling communities in Santa Cruz and Aptos. Or check out our lastest events and projects here.
Visit Us in Person or on the Internet We have two shops for your convenience: 1730 Mission Street in Santa Cruz (on the westside) & 8035 Soquel Drive in Aptos (in Aptos Village), and we are open 7 days a week.
We LOVE our Trek and Bontrager Family
TREK: Shop owner, Shawn Wilson raced all different brands during DH career. There was one company that stood out among the rest: Trek Bicycles.
Founded in Waterloo, Wisconsin in 1978, Trek bicycles strives to be the best in class in all that they do. And the high standard of business ethics married to the brightest minds in engineering and innovation means that Trek bicycles is like none other in the industry.
Over the years we have developed a close relationship with our Trek family and we can’t think more highly of them. They take care of Epicenter Cycling and our customers now, and they always will.
Bontrager: Founder of Bontrager, Keith B. is pretty ok, too. He lives in Santa Cruz and brings us tasty snacks for fun sometimes.
We are proud to offer the Bontrager product which is the only brand in the industry backed by a 30 day comfort guarantee, no questions asked. This 30 day product guarantee really speaks to the quality of Bontrager product and gear which continues to improve every year.